75% of marcomms practitioners find influencer engagement either 'effective' or 'very effective.'
Last month, the beer giant Carlsberg presented the first prototype of the bio-degradable "Green Fiber Bottle," announced earlier in January 2015 at World Economic Forum in Davos.
212 million promotional events for 5 million products representing 13 industries, hundreds of categories and subcategories, from seven countries have been analysed by the Nielsen team during 2012-2014.
Adidas's Group Executive Member Eric Liedtke and the Parley for the Oceans founder Cyrill Gutsch during their talk "Oceans. Climate. Life" discussed the problem of cleaning up the world ocean from post-consumer plastic waste.
Technological 'native-ness' is not the only trait that differs the two younger consumer age groups, a research by the Futures Company finds.
For the month of Ramadan, a religious Muslim holiday, Coca-Cola company has released a limited edition of two logo-less cans in a gift box. Each can features Coke's iconic white stripe on a red background on one side and a phrase on the other side: “Labels are for cans, not for people.”
Benjamin Von Wong collaborated with the brand for a new, stunningly beautiful “Underwater River” project.
The 47-page report "The state of Social Media 2015" by the U.S. analytics firm explores work processes, challenges and functional needs of social-media teams of small, mid-sized and enterprise companies.