These trends are: vertical integration 2.0, relevant celebrity endorsement and long-term meaningful brand collaborations.
The free app displays social ads on your “sleeping” smartphone screen to help raise funds for the Swedish non-profit medical organization Doctors of the World.
Although nearly two-thirds (62%) of Millenials agree that the right online content increases brand loyalty, just 32% think that modern brand communications are any helpful to them.
And they are: Apple, Lego and Twitter respectively.
The nationwide leader of the most loved brands is followed by Cadbury, Walkers, Heinz, BBC1, Google, Kellogg's, Boots, Tesco and ITV.
The survey looks at the current consumer trends in the global luxury market, specifically in the UK, and analyses 40 of the top "power" global brands in this category.
The agency conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).
Users will be able to download the CP app, register, create teams of five people or less—in order to complete real sporting challenges and collect scores.