We sat with Thomas in the Moscow Electrolux office to discuss how true innovations were born, when kitchen appliances would become "smart" and "connected," to talk about sustainable business principles and sources of inspiration and motivation for top-class product designers.
Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.
The Nielsen survey finds that men are more responsive to causes related to support of small business, education, technology and constructions, while women are more willing to support human-focused causes related to health, maternity and childhood, hunger and poverty, etc.
The survey by Aesop asked the participants to rate 40 brands of over-the-counter remedies against ten criteria, such as: memorability, level of engagement, authenticity, ability of a brand "to create their own world," etc.
The study based on Nielsen's EEG methodology was being conducted during almost a year since February 2014 through February 2015, and engaged five premium advertisers including Boeing.
An alarming finding from the study "Little Miss Understood" is that the older the girls, the lower their level of confidence about the future, happiness, gender equality with boys/men.
This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.
The embedded tags containing sensor information let the company personalize communications with consumers who can read those NFC tags with their smartphones.