The author of the best design work will also get an internship at the PepsiCo Design & Innovation Center in New York City.
Millenials, in particular, trust friend's recommendations most of all—49% of them prefer information from friends rather than ads.
The glass is designed to fully reveal the flavour of the new Johnnie Walker and Ginger Ale and revolutionise the bar culture.
Further ‘retailization,’ digitalization, and ’Millenialization.’
Viewing video is the most popular type of content consumption globally: 55% of the respondents say that video programs are an important part of their life.
BMW Startup Garage, The Unilever Foundry, Diageo Technology Ventues—what they all have in common.
Interestingly, they rely on 'family and friends' referrals more than Gen X and Boomers, while rate ease of doing business over the vendor's reputation for superior quality.
Just like in the U.S., British marketers' most used CM tactics are social media posts (89%), e-newsletters (88%), blogs (85%) and articles on the site (82%).