Interestingly, many successful consumer brands such as PepsiCo, Nike, Facebook, McDonald's or Unilever are absent from the ranking.
The most popular apps in the U.S. in 2014 were the social ones: a Facebook app (118 unique monthly users, 15% year-on-year rise since 2013), a Google Search (90,7 million monthly users), and a YouTube app (88,3 million unique monthly users).
The range was relaunched with a new blend and “Cigars of Character” positioning developed by branding agency DewGibbons + Partners and ad agency Johnny Fearless.
The new face of Wrigley’s Extra® "breaks up" with Pizza in a new year-long advertising campaign.
The roundup of the latest marketing news from the five big-name global brands.
We would like to thank all of our readers and partners for their support and collaboration during 2014.
For the study, the partner company Lightspeed Research has surveyed 7,500 adult respondents from the U.S.
The key themes of 2015 will be: Nostalgia, Knowledge, Experience, Personal and Premium.