The study has uncovered three main trends that will reposition the traditional views on family as an institution.
In its latest report "Elastic Generation," the agency reveals findings on mindset, behaviour and attitudes of the UK's 50-69 year olds.
While most of the respondents (62%) think that their marketing initiatives meet expectations, a deeper look shows that more than a half believes their companies waste money on marketing and lack understanding of their consumers.
Perceptions about private label brands are improving globally, but value shares vary. They are much higher in developed regions.
This year's Black Friday will generate sales growth of 80-100% comparing to the last year's sales of around £100 million.
Among 14 countries surveyed, the UK ranks 10th in the Index of ignorance, which means the gap between perceptions and reality is not as considerable as in other countries.
From Nestlé's fat-burning drink to Magic Leap's 3-D optical sculptures blurring boundaries between real and virtual worlds: the future of today.
We’ve compiled the list of 8 latest works by some leading UK (and US) design agencies released over the past two weeks.