Tapping into the “collaborative consumption” trend, the furniture online store Made.com in the UK has encouraged current and potential customers to reach out to each other in physical space and share experience.
The annual competition asks local nonprofits to submit their innovative ideas on how to improve the world, and provides funding to implement the winning projects selected by the global public.
Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.
The issue with a special cover will be available exclusively to 800,000 subscribers.
The app aggregates and analyzes 55 million activities that have been tracked globally, and then visualizes them all as charts and maps.
The coffee brand is paying tribute to major cities across the country with fine cards that feature artistic design and lettering, capturing the vibe of each megalopolis.
46% of professionals worldwide think that “work friends are important to their overall happiness” because it generates positive atmosphere.
The campaign by Wieden + Kennedy encompasses a series of TV and web commercials featuring Neil Patrick Harris, who seeks and finds clever and humorous ways to enjoy the taste of Heineken Light even on TV.