Respondents from developed markets tend to use Internet for self-expression less, and rely on social media for shopping less than consumers from developing countries.
VML Qais, an Asian arm of Y&R with offices in Singapore and india, has released the findings of the pan-regional study Generation Asia 2014 encompassing 10 Asian markets and 32,000 consumers aged from 18 to 60 years old.
The statement was true in a live test environment for Domino's and Nationwide mobile ad placements.
GfK Purchasing Power Europe 2014/2015 has shown a 2% average growth of the nominal disposable income of the residents of 42 countries in euro.
The UK research and strategy consultancy Populus has revealed the results of a recent survey done on behalf of Netbiscuits, a mobile analytics firm, that confirms the importance of a good mobile site for a favorable customer experience.
In the report, Nielsen identifies some key rules on how to decrease failure rates launching new products in FMCG and achieve a foreseeable 85% success.
We've compiled the list of 13 latest works by some leading UK design agencies released over the past month.
Post-Demographic Consumerism is a new term by trendwatching.com explained as a new approach to target consumers of all ages in all markets by addressing their very specific needs rather than segmenting them by conventional demographic groups.