
Ben & Jerry’s company has announced a competition for socially responsible European entrepreneurs. The Join Our Core contest encourages them to put their business ideas forward for the chance to get a €10,000 cash prize, mentoring and make their names appear on tubs of...
7 February 2012

PUMA Alexander McQueen, a collaboration of two fashion giants has launched a new conceptual line of shoes. The designer’s collaborative team has created the Dextral Mid collection for Spring/Summer 2012 that includes 10 different shoe designs.
7 February 2012

John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, celebrates sixty years since the Queen’s accession with the bottling of Diamond Jubilee By John Walker & Sons. The pre-announced last...
7 February 2012

Diet Coke has teamed up with actress Minka Kelly, fashion designer Diane von Furstenberg and the National Heart, Lung, and Blood Institute’s (NHLBI) to launch The Heart Truth campaign. The campaign is aimed to raise awareness of women’s heart health...
7 February 2012

The Doritos brand has named the winners of its Crash the Super Bowl contest during which fans had a chance to showcase their talent on the...
6 February 2012

Uniqlo has announced it will release UU Uniqlo Undercover, by designer Jun Takahashi. The new collection has nothing to...
6 February 2012

Subaru’s extremely popular ‘Dog Tested. Dog Approved’ ad campaign continues for the third year with a new highlight—owners and their four-legged best friends were invited to celebrate the second annual Subaru Game Day...
6 February 2012

One of the most famous family businesses in the world, Bacardi Limited has officially started celebrating the pre-announced 150th anniversary of the founding of the Company and the Bacardi rum brand on February 4....
6 February 2012

Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle...
6 February 2012

Coca-Cola has launched a new Black History Month program urging African Americans to ‘pay it forward’ to the next generation.
3 February 2012
Coca-Cola has been a muse for a range of other brands and used as a canvas for...
8 August 2011
This month, Pernod Ricard Travel Retail is running an exclusive promotion in...
1 August 2011
New Velveeta Cheesy Skillets’ campaign makes viewers smile, while thinking on a tasty pasta dinner in a cozy home atmosphere.
12 August 2011
Coca-Cola Great Britain is today launching a new
12 September 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

