
‘It’s more than hydration, it’s total Electrolytenment’ announced Nestlé to launch Resource, a new 100% natural spring water in the USA earlier this month. The water was presented along with The Fountain of Electrolytenment—an interactive...
21 May 2012

To celebrate London 2012 Olympic Games, Coca-Cola South Pacific has launched a limited edition Coca-Cola aluminum bottle.
21 May 2012

Google has announced that Chinese authorities had approved its $12.5 billion purchase of Motorola Mobility Holdings, which means that now nothing can stop the tech giant from starting to develop its own line of smart phones.
21 May 2012

Starting today, everybody will be able to buy a Facebook stock for 38$ per share...
18 May 2012

Apple has unveiled its plans to build two solar array installations near its North Carolina iCloud data centre. Previously the tech giant said it would build only one solar farm.
18 May 2012

To celebrate its Free range footwear, Nike is currently running an interactive exhibition called The Super Natural Ride in the O-Yane Plaza at Roppongi Hills in Tokyo.
18 May 2012

Budweiser changes its bottle design to help raise $2.5 million for the Folds of Honor Foundation, which provides post-secondary educational scholarships for families of U.S. military personnel killed or disabled while on service.
18 May 2012

Coca-Cola launched Anywhere in the World, the anthem for the brand’s London 2012 Olympic campaign globally...
17 May 2012

Mountain Dew has partnered with Warner Bros. Pictures’ and Legendary Pictures’ summer blockbuster ‘The Dark Knight Rises’ to roll out a new promotional campaign.
17 May 2012

Walkers’ Sunbites, the wholegrain crispy snacks brand, is launching its biggest experiential UK campaign for 2012.
17 May 2012
London-based designer Moritz Waldemeyer has collaborated with Bombay...
7 April 2011
Honda has rolled out an integrated advertising campaign in support of the launch...
16 January 2012
The Fast Company magazine presents its new rating of the 50 most innovative...
22 February 2011
Intel's new creation, convertible Classmate PC has all chances to make pupils...
6 July 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

