This in-depth analysis, carried out by marketing consultant and author Peter Field, aims to define the most effective social campaign's strategies by finding a link between the volume and quality of the "earned media" coverage (i.e. social impact) and an overall business results of a brand (i.e. ROI or other core business metrics).
This month Coca-Cola Israel has launched a new marketing campaign "Stay Extraordinary" focused on individuality of each and every Diet Coke fan.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
The number of shoppers who make purchases in-store after researching an item using a smartphone on the ground has surged to 41%, while the number of "showroomers" who research a product in one physical store and buy from another online retailer has decreased from 37% to 28%.
Last Friday, on October 17, the brand held an exhibition of the most creative bar coolers redefined as art objects by the best Russia's illustrators, street artists, experts in graffiti and tattoo.
The artwork will be showcased at Artplay centre in Moscow, October 14-19, as part of the 5th annual Moscow Design Week.
This year’s ranking hasn’t come as a big surprise for the business and branding circles. However, the 2014 report has revealed some new definitions and trends worth knowing: “Age of You,” “Mecosystems,” and GAFA brands.
Overall, global consumers surveyed by GfK are more enthusiastic about using smartwatches for storing and sharing health information (about 46%). Among other functional features they would least likely to use it for wireless payments (35%).