The bottle's three-dimensional graphics re-imagine the iconic Warhol's artwork as of 1986 inspired by the brand back then.
Why do brands need to sacrifice? Because their "do-good" gimmicks fail—thus, consumers want some real actions.
The new bottle will be available in the Netherlands as well as in the international markets starting November the 3rd.
Personalization is more important for UK online shoppers than brand reputation, BloomReach survey proves.
35% of the respondents say they are likely to donate more if an organization's website or other online platforms feature some "sharable" emotional stories (35%) or robust statistics (32%).
Any global fan of the brand can submit his or her own variant by October 13th.
The KENZO fashion house joins the celebrated line-up including Elie Saab, Issey Miyaje, Christian Lacroix, Jean Paul Gaultier, as well as Paul Smith who have designed limited-edition bottles in collaboration with the brand since 2008.
Digital Shopper Relevancy Report 2014 has revealed that the role of social media and so-called F-commerce is questionable, while traditional physical stores remain favourite destinations for global shoppers.