Mintel has unveiled the new comprehensive report "British Lifestyles 2015" that overviews changes in spending habits 2014-2015, new markers of Britishness beyond Union Jack, perceived benefits of globalization, as well as basic economic, demographic, financial, consumer, tech, and media outlooks.
The number of those who seek information on company's sustainability credentials in earned media (stories, interviews in magazines or websites) or paid media (TV, online or outdoor ads) has declined slightly: from 21% to 15% (2011-2015) and from 16% to 14% respectively.
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
An important trend is that over the 6-year period (2009-2015), global concerns about the economy and job security showed an inverse relationship with concerns about health and work/life balance.
$900.8 billion worth, showing +24% growth in brand value, the technology category is headed by Apple ($246.9 billion, + 67%), Google ($173.6 billion, +9%) and Microsoft ($115.5 billion, + 28%).
Metalworks, the R&D branch of the media agency Maxus predicts that in the next decades technology will redefine the food and drinks industry as well as our attitude to nutrition.
Here are the five redesign projects for big brands released over the past week.
Warc has published a report that analyzes creative approaches, budget and duration, media channels and measurement strategies of the best marketing campaigns featured in the Warc 100 rankings over the two past years.