Pepsi True will be sweetened with both sugar and stevia, containing 60 calories per 7.5 fl oz can—which is 30% fewer calories than in a regular Pepsi.
Starting October, Miller Lite will be revamping all packaging formats from multipacks to aluminum pints, as well as changing communication strategy with the focus on the brand's heritage, low-calorie content and true American spirit.
The new look "emphasizing premium credentials" of the product will be launched in the Russian market.
The research quantifies and ranks the digital performance of 54 non-alcohol drinks and beer brands across four areas: website, digital marketing, social media and mobile.
No doubt, businesses use this movement as an opportunity to create a "do-good" image, promote their philanthropic "storytelling" content, attract new customers and boost sales, donating some proceeds to the themed research funds and charities.
The bottle's three-dimensional graphics re-imagine the iconic Warhol's artwork as of 1986 inspired by the brand back then.
Why do brands need to sacrifice? Because their "do-good" gimmicks fail—thus, consumers want some real actions.
The new bottle will be available in the Netherlands as well as in the international markets starting November the 3rd.