The roundup of the latest marketing news from the five big-name global brands.
We would like to thank all of our readers and partners for their support and collaboration during 2014.
For the study, the partner company Lightspeed Research has surveyed 7,500 adult respondents from the U.S.
The key themes of 2015 will be: Nostalgia, Knowledge, Experience, Personal and Premium.
In terms of brands, the most desirable wearable device is Apple Watch (62%), followed by products by Google (44%), Samsung (43%), Fitbit (31%), and Sony (28%).
Today we publish the best 10 design works released this month.
Having studied more than 300 companies from three European countries, the McKinsey team has proved that co-creation skills are an important capability of a business and it can pay off, if managed properly.
The international consulting firm BCG has researched and measured the impact of the whole mobile Internet industry in the so-called EU5 countries: Germany, France, the UK, Italy, and Spain.