This October Pearlfisher teams in New York and London welcome 2 new colleagues—Jessica Ely and Nellie Veltman, respectively.
Volkswagen is going to pay homage to iconic movies of all times. More preciously, it’s celebrating not the movies themselves but the locations where the story was filmed. To kick off the massive campaign dubbed “See Film Differently,” the brand has collaborated with the DDB agency, which developed two tongue-in-cheek cinema adverts, “Ghostbusters” and “When Harry met Sally,” to air in cinemas on October 25, and also created a cinematography-focused website.
Walmart launched its new global commitment to sustainable agriculture that will help small and medium sized farmers expand their businesses, get more income for their products, and reduce the environmental impact of farming, while strengthening local economies and providing customers around the world with long-term access to affordable, high-quality, fresh food.
Glenfiddich launched an inspiring new global advertising campaign— “One Day You Will”—as the brand continues to strengthen its position as the world’s favourite single malt. One Day You Will is part of a heavyweight integrated campaign which includes Relationship Marketing, digital, social media and PR. In a refreshing departure from ‘traditional’ single malt whisky advertising, the new campaign includes both lifestyle and tasting note executions accompanied by the line One Day You Will, a call-to-action encouraging consumers to make the most of life’s adventures.
Starbucks is serious about making recycling an integral part of its stores’ activity. “By 2015, we plan to have recycling available in all of our stores where we control waste collection and serve 25% of beverages in reusable cups,” stated the global coffee retailer last year, and now it is making small steps towards the huge goal. This summer, the brand hold the Betacup competition sourcing customer-generated ideas focused on reusable, recyclable or compostable cups, and this time the Starbucks is into nine-week tests of its recycling initiative in NYC.
“Would you have a drink with you?” This question has been already answered positively by Hugh Hefner and Julia Stiles in the ongoing Stoli Vodka advertising campaign, which now welcomes a new celebrity coming from the modern tech world. Twitter co-founder Biz Stone became the third person featured in new “Stoli Originals” prints and TV ads, released today, October 19.
Toyota launches Toyota Green Initiative, an environmental stewardship designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle. The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including a content-rich website www.ToyotaGreen.com and an HBCU campus tour.
Last night, on 18 October, it was “sneak” premièred at a spectacular release party at Villa L’Abri in Cannes—Absolut Watkins, the smashing new limited edition flavour from Absolut, created exclusively for global travellers, reflecting all of the excitement, glamour and star quality of the globetrotting fashion world. Absolut Watkins will be launched throughout the global duty free/travel retail market in January 2011.