Illy, Italian-based company specializing in producing high-quality coffee and coffee making machines, known for its commitment to quality and unparalleled innovative approach to marketing of the products, revealed Y1 - the Iperespresso coffee machine for the new generation.
One of the biggest computer manufacturers, Dell, announced it wants to convince consumers that it offers also a wide range of premium products along with cheaper alternatives, and it should not be considered only as a maker of ‘economy class’ products. The company, which is actually holding No.2 position on the list of PC manufacturers, announced that it is going to invest heavily to re-construct its image. Though, the company does not unveil the sum officially, last week it was mentioned that Dell is ready to spend "hundreds and hundreds of millions" on the promotional campaign.
The documentary “Latinos Living the American Dream” produced and directed by...
Sony Electronics announced that a fall line-up of its VAIO® computers (excluding laptops with Intel Atom based processors notebooks) now come equipped with IBM's World Community Grid software, helping provide scientists around the globe with the computing power to help solve humankind's biggest challenges.
One of the oldest denim brands in the world, Lee Cooper, is launching a competition for its die-hard fans who love it when their clothes have an exclusive touch. The global 102-year old brand, which now is selling its lines in 85 countries, is encouraging consumers to wear-down their pair of jeans until it acquires exclusive pattern, and then show it to public for a chance to receive nice money. This October, Lee Cooper Indonesia, Malaysia, Singapore and Thailand divisions have teamed up to launch a limited edition Lee Cooper Dry Denim collection, which will be the ‘platform’ for the contest.
PepsiCo, Inc. and Brand Affinity Technologies (BAT), the company reinventing endorsement and celebrity marketing, are working together on new approaches to engage consumers via their favorite athletes and celebrities. As part of the relationship PepsiCo is leveraging BAT's Platform, which houses deep celebrity affinity intelligence, and has also partnered with BAT as the first sponsor of its netBAT content experience (www.netbat.com).
Some brands are striving to unite people, and some of them encourage consumers to keep away from each other. MINI, the brand of small urban cars, is inviting its fans to search for virtual automobiles in Stockholm while keeping as far possible from the people around. The goal of the new promotional game dubbed “Getaway Stockholm” is to spot the virtual cars and do not let it slip out of your ‘hands’ right into those of your 'enemies.' The only thing participants can do to keep the virtual auto is to run away from the location where they’ve found it. The fastest and nimblest participant of the unique project will get one MINI Countryman as the grand prize.
Hong Kong branch of McDonald's, having researched the market thoroughly, announced it plans to launch “McWeddings”, a new offer, in its three restaurants in Hong Kong. The service is expected to launch in January 2011.