Sara Lee Corporation debuted "More Choices. Healthier Lives." a dual-language mobile site (mas.saralee.com or more.saralee.com) designed for Hispanic moms who are looking to discover more choices for their family meal times. The hub encourages Hispanics to make a pledge to take a balanced approach to healthier eating and lifestyles and provides consumers the tools and resources needed to uphold the pledge. The site features better-for-you Latin-inspired recipes and tips for Hispanic moms and their families to make mealtime even more nutritious.
The global automobile manufacturer Citroën and celebrated French designer Ora-ïto unveiled a new concept of the car, which blends the vision of the Middle Ages engineers with the our era car making traditions. The new creation, named Evo-Mobil, which doesn’t seem to be turned into real vehicles for today’s highways (at least, soon), actually looks more like a spaceship than a car.
Toyota has launched a cutting-edge film featuring the latest projection-mapping techniques to showcase the unique Hybrid technology now available inside its new Auris. The film, developed by advertising agency glue Isobar, is designed to portray the vehicle's extraordinary ability to constantly recycle the energy it uses. The 3D projection shows the car transforming; its bodywork peeling back to reveal a glowing blue light which symbolizes the car's Hybrid energy.
Leadership in Energy & Environmental Design (LEED) is a globally recognized certification system, which helps define how green constructions and communities around the world are. Eco-conscious global manufacturers in many countries strive to get their facilities LEED-certified, because it proves that their building projects are really "green." So far, the list of manufacturers with buildings, which have already achieved certified status or pending it includes Toyota, Starbucks, BMW, Nike, Kraft Foods, L'Oréal and many more, including McDonald’s, which is adding another venue to the range of its environmentally friendly buildings.
Coley Porter Bell has created the brand and web-site for goodypass.com, a new on-line discount business set up by GMTV and ITV Daybreak presenter...
Beck’s is continuing to celebrate its longstanding commitment to music and art by a next round of its hilarious project, Beck's Music Inspired Art. The beer brand is mixing...
Iconic international luxury brands Christian Lacroix and Chivas Regal have extended their exclusive partnership, unveiling Chivas 18 Year Old by Christian Lacroix. Following the success of the award-winning Chivas 12 Year Old Magnum by Christian Lacroix last year, the no.3 spirit in the travel retail sector and the French fashion house have produced yet another striking collaboration, with detail and style that could only result from the marriage of such celebrated luxury brands.
Heineken USA, the official beer sponsor for the 11th Annual Latin Grammy Awards, will rock Las Vegas with the ground-breaking sounds of Latin mashups, through Heineken MezclaSonic. This yearlong music series was created as a platform to showcase the Latin mashup music movement and the top DJs behind it. In support of the movement, Heineken will direct its music program, Heineken Green Ribbon, to fund future talent in the Latin mashup genre through a DJ school partnership. The 11th Annual Latin GRAMMY Awards will be broadcast live on November 11th from the Mandalay Bay Event Center in Las Vegas.