Claessens|Cartils has created graphic design for Castle Lite's aluminium bottles.
To commemorate its 140-year anniversary, the most popular Holland's beer brand Amstel rolls out the anniversary identity that appears across all of the brand’s communications. The new logo, commemorative packaging and a glassware design have been developed by the leading Dutch branding agency VBAT.
Baldwin&, a NY-based creative practice specializing in advertising, design and brand content, developed a design for limited-edition water bottles, which were given out to PGA tournament fans, who attended New York BMW Championship on September 9–12.
For the fourth consecutive year, through its PUMA.Peace program Puma supports the global sportive event One Day One Goal, the initiative of the nongovernmental organization Peace One Day...
Remember the viral video “Guy Walks across America” shot for Levi’s? Being the internet hit this summer, it inspired the brand to develop a big-budget and educational project, revolving around the same idea—travelling. Levi's announces the premiere of “Norte a Sur: Una Ruta, 5 Experiencias,” a new TV series chronicling the journey of five American Latinos along the Pan-American Highway. The show airs on Discovery en Español Saturdays, from September 25 through November 27.
Responding to consumer demand for products made with natural ingredients, PepsiCo North America Beverages transformed Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural. A recent study confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.
Diesel promotes a collection of its new sneakers, which are “Not made for running. Great for kicking asses,” with a campaign that is all about butts and people who deserve to be punished for the things they do or say. Following its “Stupid” strategy, the brand launched a section on its website, featuring the new catalogue, videos, Twittas service, and online activity with kickable characters.
Coca-Cola has created a premium limited edition recipe book to celebrate its rich heritage with food and family occasions over the last century, called “When You Entertain.” This will complement a wider volume driving campaign, launched in April 2010 and aimed at bringing families and friends together for a more enjoyable meal time that has been live since.