latest in News

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  Castle Lite introduces Limited Edition Pack

  News  Sep 24, 2010

  Claessens|Cartils has created graphic design for Castle Lite's aluminium bottles.

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  Amstel Celebrates Its 140th Anniversary with a New Festive Identity

  News  Sep 24, 2010

  To commemorate its 140-year anniversary, the most popular Holland's beer brand Amstel rolls out the anniversary identity that appears across all of the brand’s communications. The new logo, commemorative packaging and a glassware design have been developed by the leading Dutch branding agency VBAT.

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  BMW Serves H2O

  News  Sep 24, 2010

  Baldwin&, a NY-based creative practice specializing in advertising, design and brand content, developed a design for limited-edition water bottles, which were given out to PGA tournament fans, who attended New York BMW Championship on September 9–12.

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  Puma Encouraged the World to Kick a Ball for Friendship

  News  Sep 23, 2010

  For the fourth consecutive year, through its PUMA.Peace program Puma supports the global sportive event One Day One Goal, the initiative of the nongovernmental organization Peace One Day...

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  Levi's Takes 5 American Latinos across America

  News  Sep 23, 2010

  Remember the viral video “Guy Walks across America” shot for Levi’s? Being the internet hit this summer, it inspired the brand to develop a big-budget and educational project, revolving around the same idea—travelling.  Levi's announces the premiere of “Norte a Sur: Una Ruta, 5 Experiencias,” a new TV series chronicling the journey of five American Latinos along the Pan-American Highway. The show airs on Discovery en Español Saturdays, from September 25 through November 27.

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  Sierra Mist Goes Natural in Response to Consumer Demand

  News  Sep 23, 2010

  Responding to consumer demand for products made with natural ingredients, PepsiCo North America Beverages transformed Sierra Mist, its popular lemon-lime soda, into Sierra Mist Natural. A recent study confirmed the demand for natural, revealing that the majority of Americans say natural is an important driver of food and beverage choices they make for themselves and their families.

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  Diesel Proves It's Great Kicking Asses

  News  Sep 23, 2010

  Diesel promotes a collection of its new sneakers, which are “Not made for running. Great for kicking asses,” with a campaign that is all about butts and people who deserve to be punished for the things they do or say. Following its “Stupid” strategy, the brand launched a section on its website, featuring the new catalogue, videos, Twittas service, and online activity with kickable characters.

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  Coca-Cola Is Launching a Cookery Book in Late September

  News  Sep 23, 2010

  Coca-Cola has created a premium limited edition recipe book to celebrate its rich heritage with food and family occasions over the last century, called “When You Entertain.” This will complement a wider volume driving campaign, launched in April 2010 and aimed at bringing families and friends together for a more enjoyable meal time that has been live since.