Yesterday Absolut Vodka unveiled the results of its creative collaboration with Krink, an award-winning New York based artist, and Exit magazine. Krink was commissioned by the global vodka brand to create individual custom designed Absolut limited edition bottles. Each of the 70cl bottle should be customized in a unique way. So far, the artist has finished working on 15 of them and added his signature in KRINK ink, in striking black, silver and white.
Levi’s® Dry Goods, a new denim clothing store, opened its doors in Tustin, California last week. It’s located in one of Southern California’s most successful retail centers, which is a great place for the brand to present the whole variety of its products in all sizes and shapes.
With the introduction of the new brand YZ, Connecticut-based Tower Laboratories—a division of Towers Brands and major manufacturer of private label effervescent products including denture cleaners, analgesic antacids, and bath tablets—is quenching consumers’ ever-growing thirst for proactive health products.
Microsoft Tag teamed up with American rap star Diddy and UNICEF to present a new project dubbed “12 Days Of Tag”. In course of this charity, they are giving $50,000 to those in need during 12 days of the project.
Lipton Brisk has been launched in new 24 oz cans across US. Just in time for that event, Lipton partnered with Stickybits, a NY-based provider of innovative digital solutions to present a creative promotional campaign for the newly-unveiled package.
Frito-Lay, a world-renowned producer known for its commitment to offering natural and healthy products on the snacks and chips market, announced that in the coming 2011, it would produce 50% of its products using all-natural ingredients. The brand confirmed that it would exclude any artificial additives, flavours, ingredients, preservatives, and MSG from the recipes of such products as Lay’s, Tostitos, and SunChips.
An encounter between prestigious Martell cognac and Jean Nouvel, one of the world's most famous modern architects, has given rise to The Martell Amber Lamp: a polysemic work created as...
While its rivals Guinness and Grolsch are releasing mini projects inspired by the upcoming Christmas celebrations, Heineken has made it big by introducing a campaign featuring a new global tagline. With a bunch of innovations launched this year to be rolled out heavily in 2011, the brand decided to change its ‘Meet you there’ motto highlighted in a series of hilarious adverts including the hilarious ‘Walk-in fridge’ spots for a more intriguing one, calling to 'Open your world’.