Leading U.S. corporations announced on March 7 they are taking steps to create a new packaging trade organization. AMERIPEN will engage on public policies impacting the packaging value chain on topics related to packaging and the environment, and will represent the interests of the industry which includes raw material producers, packaging manufacturers, packaging users and fillers, retailers and material recovery organizations. Corporate founders include The Coca-Cola Company, Colgate-Palmolive, ConAgra Foods, The Dow Chemical Co., DuPont Packaging & Industrial Polymers, Kellogg Company, MeadWestvaco (MWV), Procter & Gamble, Sealed Air Corporation and Tetra Pak Inc.
Publicis Blueprint has appointed Jo Cotton to manage its award-winning account, Cath Kidston. The publishing company recently picked up the accolade ‘Best Catalogue 2010’ for the brand at the Association of Publishing Agencies Awards.
The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America...
Holmes & Marchant has created a new brand identity and master pack design for the entire range of Pork Farms products. The new design runs across the company’s traditional pork pies, sausage rolls and snacks, and emphasises the brand’s heritage as a maker of quality produce.
As reported previously, in 2010, Reebok launched global campaign in support of its two products—EasyTone and ZigTech shoes.
The renowned street artists of Australia in cooperation with Lipton Ice Green Tea have introduced their works in course of the creative collaboration with the brand...
Starbucks is continuing the activity dedicated to its 40th anniversary by introducing new offerings and designs as well as announcing upcoming events revolving around the big date. Yesterday, March 8, Popsop reported on the launch of the new logo of the brand and previewed a range of volunteering projects slated for April, and now the new Starbucks eco-store design, unveiled in Knightsbridge (London), gets into the spotlight.
Kraft Foods, a brand known for picking the most unexpected and bold ideas for its promotional activity, has launched a new campaign for its renowned Kraft's Macaroni and Cheese. This time the brand is trying to get as more consumers as possible play Jinx on Twitter and spread the word about its product using the potential of social media.