British Petroleum has silently made changes to its logo on the website of its Russian company TNK BP, www.brandchannel.com reports.
Today, on February 28, 2011, initiators of 2011 UK Consumer Superbrands analysis officially announced the results of this year's research.
Rankings revolving around the health, environmental and social impact of products and companies are gaining their popularity among consumers who want to know if the goods they purchase are really healthy from different points of view. Recently, Popsop wrote about Nike’s ‘Environmental Apparel Design Tool,’ based on Nike’s Considered Design Index, as well as the Eco Index, and now the GoodGuide system, created back in 2007, gets into the spotlight. So far, over 95,000 food, toys, apparel, personal care & household products, babies & kids, electronics and appliances produced by both local and global companies (the list of those includes Starbucks, Levi’s, H&M, Nescafe, Nike, PepsiCo, Nestlé and Diesel to name a few) are thoroughly studied and ranked by experts of GoodGuide, with the results being available at the website and on the iPhone app.
ELLE, Jameson Irish Whiskey, Piaget, Acura, the AVEENO skin care and hair care brand, LG and Stella Artois to name a few became the sponsors of the 26th Film Independent Spirit Awards, which pays tribute to the independent film community, celebrating films made by filmmakers who embody independence and originality. ‘Black Swan,’ ‘Winter's Bone,’ ‘127 Hours,’ ‘The Kids Are All Right,’ and ‘The King's Speech’ among others received awards at the ceremony, held in Santa Monica, USA, on February 26.
Macallan, a whisky brand known for its passion for the art of photography, has announced the launch of online photography competition. As reported earlier, back in December 2010, the brand introduced Macallan Masters of Photography: Albert Watson Edition, a single malt and collection of pictures taken by the master photographer Albert Watson. The black and white photos represent key moments of the trip of oak casks from the forests of Spain through to the cooperage in Jerez including breathtaking sceneries and interesting people.
Procter & Gamble announces its commitment to pursue LEED certification for all new sites. P&G's Taicang plant in China—which broke ground February 25— is the first P&G manufacturing site to pursue LEED certification, with several additional new P&G sites currently working toward the same distinction globally.
Clinique continues its tradition by pioneering the connection between dermatology and cosmetics through a custom-fit beauty experience...
Coley Porter Bell has signaled its intent to expand its the corporate design offer with two heavyweight signings.