Powerade, owned by the Coca Cola Company, is getting ready for the biggest campaign in the history of the brand, adage reports. The drink known as an "Official Sports Drink of the NCAA" is sponsoring March Madness. During the series of events, Powerade plans on launching a new campaign dubbed 'Game Science'. The title of the
Next month, Morgan Spurlock, who is well-known for his shocking ‘Super Size Me’ film ‘dedicated’ to McDonald's fast food, will present his new documentary ‘POM Wonderful Presents: The Greatest Movie Ever Sold,’ which is all about product placement and sponsored by companies featured in it, to a broader audience. The new work by the acclaimed filmmaker who comes face to face with brands debuted at the 2011 Sundance Film Festival in January with the theatrical release slated for April 22 (in the U.S.).
Foursquare 3.0 has been launched for Android and iPhone, the developer of the mobile gaming experience announced today in their official blog.
McDonald's Corporation on March 9 announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the food served in its restaurants around the world is sourced from certified sustainable sources.
On March 9, Toyota unveiled its new global vision appealing to both the employees and customers of Toyota Motor Corporation worldwide and outlining the growth strategy for the future. According to the authors of the vision, it incorporates the lesson learnt by the company and brand during the economic downturn and through a number of product recalls that took place in 2010.
Leading U.S. corporations announced on March 7 they are taking steps to create a new packaging trade organization. AMERIPEN will engage on public policies impacting the packaging value chain on topics related to packaging and the environment, and will represent the interests of the industry which includes raw material producers, packaging manufacturers, packaging users and fillers, retailers and material recovery organizations. Corporate founders include The Coca-Cola Company, Colgate-Palmolive, ConAgra Foods, The Dow Chemical Co., DuPont Packaging & Industrial Polymers, Kellogg Company, MeadWestvaco (MWV), Procter & Gamble, Sealed Air Corporation and Tetra Pak Inc.
Publicis Blueprint has appointed Jo Cotton to manage its award-winning account, Cath Kidston. The publishing company recently picked up the accolade ‘Best Catalogue 2010’ for the brand at the Association of Publishing Agencies Awards.
The Balvenie is launching the Balvenie Rare Craft Roadshow—a nationwide search for the craftsmen and artisans across America...