The Procter & Gamble Company, Inc. and Diamond Foods yesterday, April 5, announced the signing of a definitive agreement to merge the Pringles business into Diamond Foods in a transaction valued at $2.35 billion.
Tom Shuttleworth was appointed as Director of pi pop, pi global’s in-store branding unit. pi pop is dedicated to ensuring that the visual expression and experience of the brand at purchase decision point, is optimized, with pack design and in-store theatre fully harmonized in one, powerful, holistic brand presence. Together with full prototyping services and global manufacturing capabilities, pi pop, working closely with pi’s other branding units, delivers seamless branding strategy, creation and management of in-store environments, providing real-world solutions focused on advantageously connecting our clients’ brands to consumers.
McDonald's are looking into giving a boot to their all-time brand symbol in the future. Ronald McDonald who's been in charge of welcoming kids in front of every restaurant for the last 48 years is about to retire...
Carlsberg, a world-renowned beer manufacturer, announced April 5 that it was ready to start brand re-positioning aimed at doubling its profits by 2015. Appearantly, global expansion is not enough for the company. As Jørgen Buhl Rasmussen, Carlsberg's CEO, has put it, though the brand is known all over the world, its sales simply do not measure up to its brand recognition.
To promote the new range of the retro styled Converse Padded Collar Loopback created exclusively for the sportswear retailer Foot Locker, SapientNitro developed a lovely campaign that will be rolling out for two weeks across Europe. The integrated promotion, which was kicked off on April 3, includes activity on Foot Locker's Facebook page, an advert as well as outdoor element in Germany and in-store engagement in a number European cities.
Nokia has teamed up with Vimeo to demonstrate the fantastic HD film-making potential of pocket-size Nokia N8 and announced Nokia Shorts 2011—a filmmaker competition. The grand prize amounts to USD 10,000 plus the finalists' works will debut on Edinburg Film Festival later this year.
On April 4, Pepsi launched the second year of its Pepsi Refresh Project, calling on people from across the United States to submit bold ideas that have the power to move communities forward, focusing on the categories that America cares about most: Education, Communities and Arts & Music. In addition to its standing grant categories, Pepsi will announce a new Pepsi Challenge each month in the form of a question that Pepsi will challenge the public to answer with creative ideas. This month, Pepsi is challenging fans to channel their love of music to drive social change with its first Pepsi Challenge by asking, “How would you rock the house for a good cause?”
IKEA has launched a series of small joyful promotions both as part of its previous campaigns and as standalone mini projects. Kicked off in three different countries, the UK, Poland and France, these initiative are revolving around cats, chairs and carpool, and are united by one thing—the company’s strong dedication to delivering comfort by being eco-friendly (as well as simply friendly), loving and proving the durability of its furniture.