As part of The 21st Saatchi & Saatchi New Directors’ Showcase at the Cannes Lions International Festival of Creativity 2011 (19–25 June), Saatchi & Saatchi partners with Vimeo and Moby to discover fresh filmmaking talent. Saatchi & Saatchi, along with acclaimed musician, composer and photographer Moby, and international video sharing community Vimeo, is throwing down the gauntlet to the next generation of young filmmakers with a unique Music Video Challenge based on the theme of this year’s New Directors’ Showcase—‘Hello, Future’.
Wonderbra is known for applying ironic approach to advertising, though the brand is always quite serious when it comes to quality of their products. To draw customer's attention to its Wonderbra Perfect Strapless, the brand has installed a fitting room equipped with... a trampoline, so every customer could try the new product on and test the wonderful effect of Perfect Strapless bra that stays perfectly in its place and will never let anything embarrasing happen.
Coors Light® has launched a national competition for the Coldest MC in America. ‘Search for the Coldest’ gives the next
With more than 43 million Americans living below the poverty line, community houses have increasingly become the heart and soul of neighborhoods. In order to ignite hope and optimism in struggling communities, Maxwell House, with a history steeped in giving back, is putting a spotlight on these community houses through ‘Drops of Good: The Maxwell House Community Project.’
pi global announces the expanded creative team under the overall leadership of Creative Director, Marie-Therese Cassidy.
Creating a brand identity as bubbly and exciting as Tropicana Frutz was a dream come true for design group Berge Farrell.
Last summer, Levi’s started its massive ‘Ready to Work’ campaign to celebrate labour and common people, and following the launch of this massive promotion, the brand kicked off two workshops...
Electrolux, the company offering sustainable and environmentally friendly solutions for almost every aspect of household life, has organized a trend seminar in Stockholm dedicated to the subject of 'terroir' – a gastronomy trend that is rapidly attaining success in leading restaurants. Previously this term would only pertain to wine. But since it means “a sense of place” and refers to the cumulative effect that the local environment has on the taste of the product, it can be used to all food products. Terroir is about going local and eating local food, which is becoming more and more fashionable each day.