Nike has released ‘Bleed Blue Pledge,’ a new ad campaign where the pride, passion, and fearless soul of Indian cricket brought to life through the voice of the elite athletes of Team India. During the 60-second ad the members of the Indian Cricket Team articulate the passion for cricket in this country, pulling back the curtain long enough for the viewer to witness how the game is played, loved and revered from the perspective of the athlete.
Those eager to learn more about whisky and enhance their tasting experience of single malt, are welcome to enroll in Balvenie Whisky Academy.
UK-based agency Bloom received the award as 'Best Design and Gifting Agency' at the Global Diageo Marketing Brilliance Awards...
Wrigley’s 5 gum is inviting talented bands from across the nation to participate in the 3rd annual Vive tu Musica with 5™ ultimate concert...
Mercedez-Benz USA is opening Driving Academy in late 2011 to offer high-standard teen-driver education that will meet the challenges of modern-day traffic system.
Red Bull intends to ramp up sales by using... augmented reality solution developed by Circ.us. The augmented reality is a racing game for iPhone featuring the enhanced functionality as users may create their own race tracks by arranging and photographing Red Bull cans (of course, it implies that users buy several cans in order to form curved circus with them).
Beginning this week, some of the biggest stars in NASCAR will turn laps at a much slower pace than usual, as they hit the racetrack on foot alongside fans for the first of five Coca-Cola Family Track Walks. Throughout the 2011 season, Coca-Cola will give thousands of fans the opportunity to experience a NASCAR race weekend from an amazing vantage point—on the track itself—at five different stops on the NASCAR Sprint Cup Series™ schedule.
Landor Associates was crowned a global winner in Diageo’s Marketing Brilliance Awards, at an awards ceremony held at the Renaissance Chancery Court Hotel in London. The agency won in the category of Best ‘Innovation’ Agency for the “Smirnoff Mixed Drinks” program.