Heineken revealed plans for a new design program, termed the ‘open design explorations,’ that will create vibrant new concepts for bars, clubs and social spaces. The first project in the program will launch in June 2011 and will invite emerging design talent from around the world to envisage and create a pioneering ‘pop up club' that will be unveiled in Milan to coincide with Salone Internazionale del Mobile 2012.
Columbine, the iconic hosiery brand, has been given a fashionable new look at the hands of brand design expert Dow Design. The new logo and branding modernises the Columbine image, positioning the brand as a quality product for the mainstream market and creating brand cohesion across the range.
Recognizing that kids are often the most effective at creating change, Nissan North America, Inc. is launching an in-class and online educational outreach initiative...
Landor Associates excellence in rebranding was recognised at the Transform Awards 2011, with its work winning a gold award in the category of Best Brand Architecture Solution for Invensys. In a ceremony at the Grange Hotel St Paul’s in London, hosted by former director of communications and strategy to the Prime Minister, Alastair Campbell, Landor was lauded for its work with Invensys who provide an open technology platform that allows partner businesses greater control and flexibility.
Bacardi-owned gin brand Bombay Sapphire has rolled out a big marketing campaign entitled 'Infused with Imagination'. On April 12, the brand unveiled 3D installation that was inspired by the process of gin production and is aimed at bringing the history and heritage of the brand.
Converse, the world-renowned footwear brand known for its passion for music and independent artists, has unveiled a new campaign comprehensively implementing the potential of modern-day audio-visual arts. The campaign entitled 'Desire' represents an interactive experience at Schuh’s flagship store in London as well as in other brand's venues in the U.K. It is based on the ‘Three Artists, One Song’ concept unveiled last year that was designed to create a free MP3 song starring Kid Cudi, Bethany Cosentino (Best Coast) and Rostam Batmanglij (Vampire Weekend). This year, in its new campaign, Converse has brought together another creative threesome. They are Paloma Faith, Graham Coxon (Blur) and Bill Ryder-Jones (The Coral) and have collaborated on an EP called Desire.
To honor one of the most cherished sports, Ketel One Vodka is launching the inaugural Ketel One Cup golf tournament. Teeing off this summer, it will take place in seven cities, at some of the US most prestigious golf courses, where amateur teams will vie for a chance to play in the national tournament this fall.
Celebrating the 25th anniversary of its ongoing Art Labels campaign, Beck’s is presenting the best graphics which appeared on its limited edition bottles over the past two and a half decades...