adidas introduces a new cross-platform campaign targeting next-generation cricketers under the tagline 'Bring It on'. And who can appeal to the athletes better than the athletes do? That's why adidas has rolled out a campaign featuring modern-day cricket stars like Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo seeking to inspire up-and-coming sportsmen take their first steps in the sport.
Hennessy, one of the most popular cognacs in the world, which pays tribute to visual art and music as well as to mixology with its numerous projects, launched eight-city tour Hennessy Remixed across the USA. For this, the brand has once again teamed up with celebrity model Toccara Jones, one of the Lady Hennessy team, and Hennessy Master Mixologist Jordan Bushell, who are now sharing the history and art of blending with the brand’s fans stateside.
Ahead of St. Patrick’s Day (March 17), Guinness has released a series of tongue-in-cheek adverts, encapsulating the theme of sharing happiness...
Five exceptional women scientists, one from each continent, received the 2011 L’Oréal-UNESCO For Women in Science Awards at a ceremony on March 3 at UNESCO Headquarters. The day before, on March 2, 15 women post-doctoral researchers—three from each continent—were presented with the UNESCO- L’Oréal International Fellowships for Women in Science.
Patagonia Inc., the environmentally minded apparel company, has teamed with some of today's top artists, representing a range of genres, to form the Patagonia Music Collective. The Patagonia Music Collective was launched in the United States on March 1 at www.patagonia.com/music.
Integrated international agency Blue Marlin has created new structural packaging and graphic design for traditional Bulgarian spirit brand Yambolska Grozdova, which prides itself on being the drink of the common man. The new livery makes its debut at the beginning of March.
This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of ‘The RL Gang: A Magically Magnificent School Adventure’...