Benetton to release the eightieth issue of its COLORS magazine to celebrate the Superheroes of our day...
Ever wondered just how ‘crazy’ a marriage proposal could be? Ford and The Steve Harvey Morning Show, a US radio show, want to answer that question and have set out to find the craziest marriage proposal.
L’Oréal Paris is thrilled to announce the opening of the 2011 Women of Worth nomination period. Now in its sixth year, the Women of Worth program is searching for inspiring women, selfless givers and outstanding achievers to be recognized for their hard work and dedication to charitable programs and volunteerism in their communities.
One of Australasia's most prestigious art prizes, The Archibald Prize, has been trumped by the launch of a new Foot Locker Australasia’s Sneaker Art Prize that's set to shake up the art world and force people to question once more what can legitimately be called ‘art'. The retailer announced the launch of the The World's Richest Colouring Competition and with a first prize cash value of AUD$50,001 it trumps the notorious Archibald Prize, by one dollar exactly.
Eggs for Soldiers is a new free-range eggs brand created and developed by Springetts Brand Design Consultants (following the development of the multi-award winning happy egg co. brand), and launched by Noble Foods on April 4. Springetts had the idea to use eggs, a commodity bought on a weekly basis, to help raise awareness of the Help for Heroes charity through brand association.
The Wave Festival is Latin America’s single and most important communications event. Now in its 4th year, this International Festival combines the Wave Advertising Awards Ceremony and a thought-leaders conference that attracts a host of leading global brands and the most renowned agency professionals to acknowledge the best of Latin American advertising and identify trends in creativity.
MINI has officially announced the launch of its marketing campaign for MINI Countryman. Perhaps, for the first time in the history of automotive industry, a brand-new car gets so close to a prospective customer. The campaign entitled MINI Countryman Wanderlust provides current MINI-owners and fans a plethora of opportunities for an ongoing relationship with the brand and its community through a number of entertainment events ranging from parties to concerts.
Yves Sain Laurent has partnered with 'Black Swan' movie director Darren Aronofsky to create videospots for its 'La nuit de l'homme' perfume. As always, the movie stars the face of the fragrance, Vincent Cassel.