For 38 consecutive years, the Veuve Clicquot Champagne brand, founded by Nicole Ponsardin, the famous widow Madame Clicquot, is saluting the UK business women for their grand achievements in work as well as dedication for providing positive changes in the social and health care spheres. Now, the brand is encouraging female leaders to send applications for a chance to receive 2011 The Veuve Clicquot Business Woman of the Year Award.
Gap is encouraging Facebookers to spread the word about its new charitable initiative by “liking” the dedicated videos on its FB fan page. The new campaign with slogan “Goods for Good (G4G) turns excess into progress” has been kicked off ahead of Black Friday, which officially starts the holiday shopping season.
Bacardi unveils a pioneering research study called the Bacardi Together Index. It uses 146 questions from a national survey of 5,000 American adults, aged 21 to 80+ years, to understand and summarize the dimensions of social connectedness. This index is a grand summation of the effort by Bacardi to get people thinking about how they prioritize their time and how social life affects general well-being.
Pleated, pierced and crimped together just so, here comes the planet’s newest diva: Miss Illy, famed Barneys New York creative director Simon...
P&W has designed the packaging for Tesco’s newly-launched Mexican ready meals. The range, comprising seventeen different products including fajitas, enchiladas and ribs, taps into consumer interest in Mexican food by offering consumer a convenient alternative to leading brands such as Old El Paso, which require consumers to assemble the components themselves, and brings something new to the ready meals category.
Google unveiled an interactive book to teach everybody about the web. The creative Google Chrome Team collaborated with illustrator Christoph Niemann to create a very nice guide in the style of children’s books to unveil the simple truths about Internet and its technologies. The 62-page edition titled “20 Things I Learnt about the Browsers and the Web” is developed using HTML5 and can be viewed both online and offline (once you loaded the book in any HTML5-compliant modern browser, the Internet connection is not required to continue the reading).
On November 18, the Motor Village in Paris, the Fiat Group brand point on the Champs Elysees, hosted an exceptional VIP evening to showcase an exhibition from Maserati and Paco Rabanne, two brands which signed the haute-couture history in their respective fields.
SABMiller shows the results of the research, which is focused on today’s beer drinking traditions in European countries. The report titled “Whose Round?” unveiled that 20% of 6,000 respondents from 12 cities consider Prague as their top ‘beer’ city, which is followed by Amsterdam (13%) and Berlin (12%). The least attractive capital for beer-drinking are Bucharest, Bratislava and Warsaw with their 1% for each.