The biggest fast-food chain, McDonald’s, has launched an ad campaign revolving around British farming to demonstrate the public that all the ingredients for their products are natural and fresh.
Five month before Christmas, Cadbury is launching a new campaign in collaboration with the Make-a-Wish Foundation to help children with special needs feel happier. The chocolate maker is going to introduce its new product, Cadbury Wishes, star-shaped milk chocolates with a truffle centre, in September, and will donate 10% of the profits to the charitable organization.
The World Cup is coming to its finish line, and proves to be the source of inspiration for the most intense and massive ad campaigns since the winter season with its Christmas long weekend and Olympic Games. Nike, which became one of the strongest advertisers during this football month, goes on impressing public with its huge installations, and unveils a giant sculpture of Ball Man made out of 5,500 footballs.
In May 2010, SabMiller Rus launched a new phase of its "It’s Miller Time!” campaign for the Miller beer brand in Russia. The promotion, which was developed by the Deluxe 361 agency, focuses on the modern disco culture and highlights the brand’s love for urban night life.
Nike is here again to amaze and impress with its new art-shoes. The new super limited edition comes out as a collaboration of Jason Murphy, Art Director at Nike, and Hydro74 (M. Smith), an Orlando-based designer. The great shoes were developed specially for LaDainian Tomlinson, a famous American football running back, who plays for the New York Jets (NFL).
Nissan has launched a new guerilla activity revolving around the World Cup victories and auto-manufacturers’ fails. In the new campaign the Japanese brand is attacking its rivals on the sport-car market, Audi, BMW and Porsche with a range of billboards featuring a very unpleasant image (for these brands) with quite offensive straplines.
Sony Ericsson is creating the longest online wave ever and is offering its fans a great opportunity to join two other competitions on the brand's Facebook page to win specific prizes.
On July 2, Unilever published its sustainable paper and board packaging sourcing policy as part of its commitment to double the size of the business while reducing its environmental impact. The policy outlines the company’s ambitious goal to work with its suppliers to source 75 per cent of its paper and board packaging from sustainably managed forests or from recycled material by 2015, rising to 100 per cent by 2020.