McDonald's has released a new commercial, which is cute, smart, very simple and enjoyable. As a rule, the fast-food chain develops its advertising for young, middle-aged consumers and children and features people of this age in its spots, but this time the company is telling a story about old people, who come to the venue to have a cup of Mc’Coffee.
The Coca-Cola Company and Emeco, a leading furniture manufacturer, have combined their iconic products, the Coca-Cola contour bottle package and the famous Navy® Chair, to create a new chair — “111 Navy Chair™” — made from at least 111 recycled plastic bottles.
Powerade has selected a new brand ambassador. The functional drink brand from now until the end of 2012 will feature British athlete Jessica Ennis in its promotional campaigns and events. For the start of the collaboration, the sport star participated in Powerade Great CityGames in Manchester, which took place last weekend.
5 gum officially unveiled new “Stimulate Your Senses” advertising to its loyal community of Facebook fans to support the gum’s newest flavor offerings...
Wrigley, OMD Media Direction, Fuse BBDO Russia and DDB launched a new sponsored integrated campaign for Skittles in the “Stereo Utro” (“Stereo Morning”) show on the MTV-Russia channel...
Nivea and consumer research authority Iconoculture continue their study, the "Nivea American Mood Monitor" by releasing the results of their latest research on happiness. In advance of the start of summer, sunshine and warmer days, Nivea and Iconoculture share their findings on what makes the American consumer happy.
Bacardi introduces Bacardi Mojito, a new RTD (ready-to-drink) cocktail right in time for the 2010 summer season. The new product in the brand portfolio, being a new word in home mixology, represents the iconic taste in the modern format. To have perfect Bacardi Mojito, you just have to open the bottle and pour the drink into a glass — this takes no longer than 7 seconds.
Sony announced that it will start streaming the FIFA World Cup to Bravia TVs and Blu-ray Disc players across Europe via its Bravia Internet Video platform from late May. Owners and prospective owners of a Bravia TV, Bravia Home Theatre or Sony Blu-ray player with Bravia Internet Video will be able to enjoy the Top 20 FIFA World Cup Moments, check out FIFA World Cup stories and anecdotes, watch one of several FIFA World Cup films or check out the profile of their favourite classic football player.