Google unveiled an interactive book to teach everybody about the web. The creative Google Chrome Team collaborated with illustrator Christoph Niemann to create a very nice guide in the style of children’s books to unveil the simple truths about Internet and its technologies. The 62-page edition titled “20 Things I Learnt about the Browsers and the Web” is developed using HTML5 and can be viewed both online and offline (once you loaded the book in any HTML5-compliant modern browser, the Internet connection is not required to continue the reading).
On November 18, the Motor Village in Paris, the Fiat Group brand point on the Champs Elysees, hosted an exceptional VIP evening to showcase an exhibition from Maserati and Paco Rabanne, two brands which signed the haute-couture history in their respective fields.
SABMiller shows the results of the research, which is focused on today’s beer drinking traditions in European countries. The report titled “Whose Round?” unveiled that 20% of 6,000 respondents from 12 cities consider Prague as their top ‘beer’ city, which is followed by Amsterdam (13%) and Berlin (12%). The least attractive capital for beer-drinking are Bucharest, Bratislava and Warsaw with their 1% for each.
Coca-Cola U.S. is using the SCVNGR gaming application to kick off a national initiative focused primarily on younger fans of the soda brand and geo-location interactive activity. The campaign, which comes under the previously introduced Coke Secret Formula theme, will be launched on Black Friday (November 26) at 10 Simon Malls across the country. The brand will encourage consumers to participate in a number of challenges for a chance to win nice prizes through the end of the year.
Google has stepped into the fashion area by launching Boutiques.com website on Wednesday to provide fashionistas with an opportunity to browse celebrities’ favourite picks and create their own sets of...
Global branding agency, The Brand Union, has appointed Toby Southgate to run the highly successful London office.
adidas unveils the new jersey to be worn by the Spanish football team in their qualifying matches leading up to UEFA EURO 2012™. This jersey features a special addition—the badge awarded to the team by FIFA™ as winners of the 2010 FIFA World Cup.
Today, goods producers are focused on recycling as intensely as never before. Along with global coffee chains and manufacturers of household cleaning products, the recognized leaders in the soft drinks industry are also introducing new innovative and state-of-the-art technologies and programs to help give a second life to used packaging. Recently, Popsop wrote about the online extension of PepsiCo’s Dream Machine initiative and now Coca-Cola introduces a Reimagine Beverage Container, a new addition to its extensive list of projects focused on recycling.