Kahlúa is bringing its Veracruz, Mexico heritage and entertaining traditions to the U.S. with the launch of ‘Delicioso Night In...
Nike, which is well-known for its commitment to sustainable product design and charitable projects revolving around sports, launched a new website titled Nike Better World featuring short description of the brand’s projects benefiting ecology or society. The new online destination is developed by the on the Weiden+Kennedy team using the HTML5 technology (employed by Google and Arcade Fire’s Wilderness Downtown video). Nike invites visitors to embark on an informative visual trip ‘down the hole’ and take a closer look at the good projects by the brand.
Inspired by the popularity of Japan's Morning Banana Diet, Dole's Go Bananas 2-A-Day challenge offers a healthier version for Americans looking to shed holiday pounds. The nutrition system, created by the Dole Nutrition Institute as a healthier sequel to Japan's Morning Banana Diet that swept the island nation by storm in 2008 and 2009. Originally conceived by an Osaku pharmacist to help her overweight husband lose 38 pounds, the diet led to a nationwide diet frenzy and widespread banana shortages in Japan after the spouse posted his dieting success on a leading social network.
On the first day of 2011, Nestlé, the famous packaged food company founded in 1866 in Switzerland, launched a massive national campaign to commemorate a big date, the company’s 90-year business presence in Brazil. The advertising initiative entitled ‘Retrospective’ features highlights of the most remarkable events of the past decades to remind consumers of the most important turning points in the county’s history, which Nestlé has lived through together with the nation.
Diesel knows how to impress. In 2010, the brand was shocking the public with its controversial ‘Be Stupid’ marketing campaign, which gave tone to everything...
On January 1, 2010, Tony Martin, Kelly Ferris and Antonio Santiago—who were selected as part of a worldwide online vote—set...
UNISEF teamed up with renowned artists and musicians to record an album titled ‘UNICEF's Children First’ for and about kids in deprived communities all around the globe. The album which will be available for purchase starting January 11, will feature performances by a plethora of celebrities including Antonio Banderas, Anne Sofie von Otter, Rebecca Caine, Barbara Hendricks, and the Sylvia Young Theater School Children's Choir.
Following a review of more than 5,600 creative submissions Doritos and Pepsi MAX revealed the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-created ads—three for Doritos and three for Pepsi MAX—airing during the Super Bowl XLV broadcast, February 6, on FOX.