Nissan North America announced a significant new marketing initiative to showcase the strength of the car manufacurer’s innovative product portfolio and build on 10 straight months of sales growth for the Nissan brand in the U.S. market. The campaign, to be headlined under the theme "Innovation for All," will launch on August 28 and permeate a variety of medium and targets over the next several months.
Burger King Corp. finished its Next Best MoveSM five-month, 41-city national tour, which provided non-professional athletes across the country with the opportunity to showcase their skills on the basketball court and highlight the impact they are making in their cities through community service.
What do you need to have a nice relaxed evening? A great movie, a company of friends and perfect beer. Following this concept, Grolsch partnered with indie film magazine Little White Lies from the UK to open a cinema club, called Grolsch & LWLies Presents, inviting locals to watch best movies made by legend filmmakers and arising directors for free.
Toyota Motor Sales US and the Yellowstone Park Foundation celebrated the grand opening of the brand-new Old Faithful Visitor Education Center at Yellowstone National Park. It is the first national park visitor center to earn Gold Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council.
Some futuristic movies, no matter how unbelievable things they might feature, do predetermine what we’ll have tomorrow. Nike, as one of the most innovative brands in the footwear and apparel industry, is going to develop first-ever self-lacing sneakers, very similar to those in "Back to the Future 2". Nike has already patented the new hilarious concept, so we might be welcoming the new high-tech shoe on the shelves of the brand’s venues very soon.
This summer, Chiquita is asking consumers to decide, what ‘faces’ the company’s bananas will feature. Designers from all around the globe were asked to upload their own variations of labels...
Hyundai is continuing its "Uncensored" campaign by inviting 50 drivers to test drive the all-new 2011 Sonata for 30 days in exchange for their uncensored opinions, which they are expected to share via Hyundai's social media channels, including the Hyundai Facebook page. The chosen participants are compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.
Bacardi Limited celebrates the opening of a joint event with Neue Nationalgalerie der Staatlichen Museen (New National Gallery) in Berlin in honor of famed German-American architect Ludwig Mies van der Rohe. The collection titled “There is a Reason” features the acclaimed works, drawings, plans and photographs of Bauhaus architect and his unique relationship with Bacardi and Neue Nationalgalerie. The event kicked off on August 25 with an invitation-only reception and preview of the collection in the gallery’s Skulpturengarten and afterwards will be open to the public.