Coca-Cola India, the official beverage partner of the 2010 Commonwealth Games, has unveiled its new visual identity system (VIS) and logo for the Games in Delhi as well as the details on the ad campaign supporting the event.
A team from Unilever’s Research & Development department has found evidence which suggests that the right background sounds played during a meal can significantly influence whether the food tastes good or not. It is all part of Unilever’s ongoing investigation into how multisensory perception affects food.
Volkswagen is encourages the UK residents to calculate their living spending on the newly launched website True Life Costs. The hub is designed as a tiny toy village and invites users to sum up the money they are spending annually and then share their individual report via Facebook.
IKEA has tested how comfortable its furniture is by letting out 100 cats to roam around the retailer’s Wembley store, making themselves at home. The new ‘cat’ campaign, designed for the UK market, is launching on TV (60- and 90-second ads) and online this Saturday, September 11, to promote the recent launch of IKEA’s 2011 catalogue.
Guinness® launched the Guinness® Pro Challenge, a national contest to find consumers bold enough...
The Glenfiddich Distillery Gallery in Dufftown, Speyside, opened the second exhibition of work created by artists participating in its 2010 Residency program. The exhibition, which opened on Friday, August 27, features new pieces by five of the internationally-acclaimed artists currently living and working at The Glenfiddich Distillery: Damian Moppett (Canada), Carrie Iverson (USA), Shiau-Peng Chen (Taiwan), Matthew Sandager (USA) and Hayoung Kim (South Korea).
Johnson & Johnson announced the launch of Every Mother, Every Child, a comprehensive, five-year, private-sector effort to improve the health of women and children in developing countries. The initiative supports the United Nations’ April 2010 call for a renewed effort to achieve the Millennium Development Goals (MDGs) of reducing mortality in women and children by 2015.
To be listening to beer when sipping your lager, is it possible? Heineken proved it is. In the very end of this summer, on August 27-28, the brand teamed up with Lush 99.5fm to launch “Radio Heineken” during the Gilles Peterson’s Worldwide Festival Sessions, Zouk Edition 2010.