Integrated branding agency Blue Marlin has created a light-hearted seasonal look for Wells and Young’s Bombardier, which will appear in over 3,000 pubs across the UK from this week. A limited edition Bombareindeer draught pump clip comes complete with reindeer horns, a flashing red nose and festive message.
With two new online projects dubbed “Lives with M” and “Stories with M,” McDonald's Portugal is going backstage and unveiling some details of its corporate life by telling success stories of its current and former employees. The idea to launch the project roots in the company’s commitment to provide younger generation with a chance to make the first step in their business career and achieve significant results either within the chain or in other areas. Want to see real people who succeeded on a professional or personal level by working for McDonald’s? Here they are.
In an effort to further industry sustainability efforts, Nike released its 'Environmental Apparel Design Tool,' based on Nike’s Considered Design Index. The release of the tool aims to accelerate collaboration between companies, fast-track sustainable innovation and decrease the use of natural resources like oil and water.
Coca-Cola GB was joined by the Road Safety Minister, Mike Penning MP at the Warwick pub in Pimlico today to celebrate the launch of this year’s 'Designated Driver Campaign'. The nationwide campaign, now in its third year, rewards drivers who chose not to drink with a “buy one, get one free” offer on Coca-Cola and diet Coke.
Bacardi Brown Forman wants bartenders across the world reach the level of real perfection. So, the global producer of alcohol drinks opened a new hub on its www.pourfection.com platform, offering a plethora of educational spots, informative posts, course materials and exams for visitors to explore and improve their skills with.
In November, Starbucks Coffee Company and International Paper, with Mississippi River Pulp, LLC., completed a six-week pilot project that – for the first time – proved Starbucks used paper cups can be recycled into new paper cups.
Porsche teamed up with Designboom to launch a competition for those who “have an abundance of imagination, a passion for cars and a resourcefulness to achieve amazing and unexpected results” in developing patterns for the Porsche Cayman model range. The entrants are encouraged to unveil both repeating and non-repeating original designs, which will be featured on both sides, back, front as well as on the roof of the sports cars.
IKEA, which is known as a supplier of affordable home interior pieces, has shown signs of interest in new approaches in fashion industry. This October, the iconic furniture retailer invited up-and-coming Swedish...