Converse has opened its first flagship venue after operating for over 102 years on the U.S. market and having 53 shops across the country. The new concept store, opened last week in Boston, offers the whole range of apparel and footwear produced by the brand, including the limited-edition items, some of which are very hard (or even impossible) to find in other cities. The launch of the new venue comes as a proof of today’s marketing success of the company, which ten years ago declared bankruptcy and was purchased by Nike.
The ecological disaster in the Gulf of Mexico is being immortalised in “Oil & Water Do Not Mix” a limited edition of original iconic works of art made using leaked BP oil harvested from the beaches of Grand Isle, Louisiana. The 200 (76.2cm x 50.8cm) signed pieces will be sold online at www.gulfofmexico2010.com and all profits will go towards funding the work of the Coalition to Restore Coastal Louisiana in the Gulf. The creation of “Oil & Water Do Not Mix” is captured in a two minute film documentary which can be viewed on the website.
Electrolux turns garbage into something really valuable. On June 29, the global manufacturer of domestic appliances announced the start of its “Vac from the Sea”...
On October 27, the 10th annual Avon Foundation for Women Gala honored exceptional women and men for their efforts to end breast cancer and violence against women. The event, held in New York City, has raised more than $20 million for Avon philanthropy in the decade since it launched. It was hosted by Reese Witherspoon, award-winning actress and Honorary Chair of the Avon Foundation for Women, and Andrea Jung, Chairman and CEO, Avon Products, Inc., with a special musical performance by Melissa Etheridge.
Dove Hair Care and award-winning actress and singer Idina Menzel invite America's best glee clubs, choirs and groups of 3 to 10 musically-inclined friends to compete for their own brush with greatness...
Hyundai Canada is promoting its environmentally friendly cars with a series of commercials, developed in an eco-minded way as well. Following its “Think Smart. Live Smart” philosophy, the auto manufacturer commissioned Toronto-based Innocean Worldwide Canada to develop ‘sustainable’ commercials for its Sonata Turbo, Tucson and Sonata Hybrid models. The result is really worth seeing.
Last night, Chevrolet launched new advertising during the first game of the 2010 Major League Baseball World Series. The campaign is inspired by a new brand theme, "Chevy Runs Deep," and features important new Chevrolet products such as the Cruze compact car and the Volt electric vehicle with extended-range capability.
Nike likes it when sport celebrities unveil their ‘emotional excruciation’ before public. Earlier this year, the sportswear brand released a commercial featuring Tiger...