For its more than 50-year long history, the Swedish furniture retailer IKEA managed to become an epitome of stylish and affordable furniture all around the world. The company offers a plethora of inexpensive self-assembled pieces, both simple and convenient, which nowadays can be found in every other European household as well as in modern art collections of works by celebrated designers. This long brand’s dedication to comfort and beauty is celebrated in a new book by Staffan Bengtsson, one of Scandinavia's design authorities and editor of Form magazine.
Volkswagen Commercial Vehicles officially launched the new Caddy panel van and MPV range from yesterday with a comprehensive advertising campaign using the strapline “Brilliant Made Better.” This theme is creatively brought to life by advertisements featuring a factory production robot placing a cherry on top of the Caddy.
McDonald's Corp. is presenting its latest McCafe drink - Caramel Mocha — "a rich, sweet, creamy indulgence to help take the chill off winter", according to official McDonald's website. Caramel Mocha is made of espresso, steamed milk, chocolate and caramel syrups, and is topped with whipped cream as well as a bit of caramel syrup.
The Brand Union (part of WPP), one of the world's leading brand consultancies opened The Brand Union Moscow office in the heart of the capital. The Brand Union have created identities for American Express, Absolut and Bank of America; done product branding and brand environments for SAB Miller, Masterfoods, Unilever, Motorola and Diageo: and helped grow and position corporate giants like Credit Suisse, Barclays Bank, Deloitte and Vodafone.
Just in time for the Christmas season, smart USA asks auto fans to make conscious decisions when buying things. The team behind the initiative believes that nowadays people tend to spend money on more things they actually do not need...
International Design Consultancy P&W have designed a range of premium imported Belgian cookies for Tesco’s US chain Fresh & Easy Neighborhood Market. These imported cookies are covered in rich Belgian chocolate with various fillings such as coconut, caramel, hazelnut and orange.
Integrated branding specialist Blue Marlin is delighted to announce that Simon Pendry will be joining as creative director of its London office.