A whole host of famous names have joined forces to raise money for Breast Cancer Campaign, by creating a life-size patchwork smart car to mark the launch of the limited edition smart fortwo pink passion. The patchwork smart is made entirely of fabric donated by celebrities and will be auctioned-off with all proceeds going to Breast Cancer Campaign. smart will also donate £10,000 to the charity from sales of the smart fortwo pink passion.
Philips kicked off a cute campaign to promote its useful gadget, Wake-Up Light, which is an innovative alarm-clock using mild light and sounds to wake the person up. The home appliances maker has previously released a bunch of commercials dedicated to the product, but the new project, "Wake up the Town," definitely stands out. Philips is taking the challenge of improving the life of a whole Arctic town during the tough period of polar night, when noon is no different than midnight and there is no sunrise and morning light during almost 4 months.
Hennessy, the world-renowned cognac brand launched "Blending of Art", a project that combines creativity and collaboration in an effort to create priceless works of art. In course of this campaign, Hennessy invited a posse of musical talents and visual artists to develop unique designs for its bottles.
For the third month in a row Popsop in collaboration with a team of international judges from the world's leading brand agencies continue voting for the best brand campaigns which are supposed to teach people good things in 3 areas.
This October Pearlfisher teams in New York and London welcome 2 new colleagues—Jessica Ely and Nellie Veltman, respectively.
Volkswagen is going to pay homage to iconic movies of all times. More preciously, it’s celebrating not the movies themselves but the locations where the story was filmed. To kick off the massive campaign dubbed “See Film Differently,” the brand has collaborated with the DDB agency, which developed two tongue-in-cheek cinema adverts, “Ghostbusters” and “When Harry met Sally,” to air in cinemas on October 25, and also created a cinematography-focused website.
Walmart launched its new global commitment to sustainable agriculture that will help small and medium sized farmers expand their businesses, get more income for their products, and reduce the environmental impact of farming, while strengthening local economies and providing customers around the world with long-term access to affordable, high-quality, fresh food.
Glenfiddich launched an inspiring new global advertising campaign— “One Day You Will”—as the brand continues to strengthen its position as the world’s favourite single malt. One Day You Will is part of a heavyweight integrated campaign which includes Relationship Marketing, digital, social media and PR. In a refreshing departure from ‘traditional’ single malt whisky advertising, the new campaign includes both lifestyle and tasting note executions accompanied by the line One Day You Will, a call-to-action encouraging consumers to make the most of life’s adventures.