Gap launched a new project to deliver more discounts to its fans ahead of Christmas through a holiday-themed ‘race’ of reindeer. For five days, the brand has been inviting its fans to visit the www.projectreindeer.com page and participate in the competition of the North Pole animals for a chance to pay less at the participating Gap stores across the U.S. The idea behind the project is simple: to save a Gap venue, you had to say the name of the winner of the every day's challenge and get a discount he or she carries. The competition, which has been running December 15-19, is now over.
MINI is expanding its cooperation with Red Bull by becoming a partner of Red Bull Crashed Ice, where groups of four athletes on ice skates plunge down an ice cross downhill track some five metres wide and peppered with bumps, jumps and banked turns. This innovative and—in every sense—cool winter sports events comprises four events. The races take place on an artificial ice cross downhill track specially created for each event and extending to around 350 metres in length. As in 2010, the venue for the season opener on 15 January 2011 is the Olympiapark in Munich.
Watchmaker Tissot, one of the first Swiss watch brands to launch the 3D augmented reality technology in May 2010, now presents its second virtual campaign to showcase its latest ladies collection. The new application is developed by Holition, the international leader in 3D and augmented reality solutions for retail.
This month, Lion Nathan will unveil its latest addition to the Hahn trademark, a Belgian style wheat beer, or ‘white’ beer, with a twist—it’s brewed to share. Packaging design was created by Di Donato Partners.
In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February...
MillerCoors is celebrating the holiday season with a series of programs and partnerships across the U.S. to help prevent drunk driving and encourage consumers to plan ahead for a safe celebration. The company will launch its signature 'Miller Lite Free Rides™' program in five cities on New Year's Eve and urges consumers nationwide to never drive drunk.
Ahead of Christmas, Levi’s is launching a competition, which echoes the major theme of the brand’s latest 'Go forth' campaign and is supporting the idea of its latest project dedicated to craft, Levi's Photo Workshop. The brand teamed up with the Hipstamatic community to kick off the ‘Holidays Captured’ contest, which revolves around sharing the festive spirit and taking hilarious digital stills, which encompass the vintage style of film photography.
'Maserati Classiche' makes its début: a new, important resource for all enthusiasts and collectors, edited by Maserati itself and made up of individual issues dealing with a single subject, with detailed, certified technical information on individual cars representing the history of the brand.