New year should start with good news. LG committed to spreading only positive information to prove that problems are not the only things that are happening in the world today. On December 14, 2010, the company installed a huge 81 feet around the corner by 47 feet tall billboard on Times Square, NYC, above the corner of 45thStreet and 7th Avenue, to share good information with others with the help of LG’s first-ever animated Good News Ambassador. The digital character is encouraging people to send their own inspiring messages via SMS and tweets, giving them the chance to see their name and news in lights high above Times Square.
PepsiCo's Frito-Lay North America division said that approximately 50 percent of its product portfolio will be made with all natural ingredients...
Puma unveiled a new tool for rating popular things within the After-Hours Athlete campaign launched last summer. The online concept dubbed ‘Life Scoreboard’ enables visitors to the online destination to vote for their favourite answers to various questions ranging from “Which pets are better, cats or dogs?” to “Which computer rules, Mac or PC?”
Nike made a hilarious present to the ladies who want to highlight their individuality this year. The iconic sportswear brand decided to kill two birds with one stone by releasing Nike Sportswear WMNS Premium Print Pack, which includes sneakers all made of unique material, rarely used for producing footwear. To make these uppers, the brand used… recycled magazines (probably, the ones describing previous models of the brand).
evian® is starting a movement to make 2011 the year to finally write that edgy novel, finish a triathlon, whip up a new dish in the kitchen, or master the downward dog. No matter the goal, from daring feats to simple accomplishments, a little motivation will go a long way. evian® announced partnerships with international remixers, Eclectic Method, as well as some of the best up-and-coming musicians from Los Angeles and Miami, who will create one-of-a-kind audio/visual content that promises to inspire evian® fans to do what they've always wanted—to Live young® in 2011.
“Excellent music for excellent smartphones”—that might come as one of the New Year resolutions LG made in the end of 2010. On December 22, one of the leaders in the technology area announced its collaboration with 82-year old legendary movie composer Ennio Morricone (Once Upon a Time in America, The Untouchables and many more), who is writing ringtones for a new range of LG’s smartphones.
Popsop has closed its office for the holidays since December 23, and the next breaking brand news will be posted on Monday, January 3, 2011.
Roots & Wings is a new premium organic brand launched by Belinda Gooding, the former chief executive of Duchy Originals, with designs by Springetts Brand Design Consultants. The brand promises to capture everything beautiful about lovingly crafted, inherently delicious products.