latest in Marketing

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  The Story of Salvatore Ferragamo Gets Narrated with a Graphic Novel

  Marketing  today

  The Salvatore Ferragamo fashion brand tells the personal story of its founder with a 26-page graphic novel, Making of a Dream, illustrated and written by animator and cartoonist Frank Espinosa.

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  Bloomberg Businessweek Gets Millennials ahead in a New Humorous Campaign in the U.S.

  Marketing  yesterday

  The business magazine has launched a lovely U.S. campaign aimed to inspire millennials to finally get a job and move out of their parents’ houses.

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  Nike Supports the Launch of the England National Team Kit with a Patriotic Campaign

  Marketing  May 22, 2013

  Nike is launching a new campaign in England, encouraging the soccer fans to prioritize country before football clubs. The effort dubbed “Country First Club Second” is set to be rolling out across social media platforms, coinciding with the launch of the new Nike England kit, which was unveiled earlier this week.

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  Domino’s Pizza “Turns” DVDs into Pizzas Using Thermal Ink

  Marketing  May 17, 2013

  Domino’s Pizza has built its latest promotional activation in Brazil on this undisputable film-watching truth, transforming some DVDs at select rental venues into… steaming pizzas.

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  Diet Coke U.S. and Taylor Swift Inspire Emerging Fashion Talents to Create a T-Shirt for Target

  Marketing  May 17, 2013

  Diet Coke is launching the second installment of its annual Diet Coke Young Designer Challenge, aiming to discover independent fashion designers across the USA.

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  Prada Has Launched an International Literary Contest

  Marketing  May 16, 2013

  Prada is inviting creative writers across the globe to participate in the Prada Journal literary contest, revolving around “exploring and enhancing the individual interpretation of reality.”

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  The Glenlivet Alpha Limited Edition Invites to "Unlock the Mystery of Flavour"

  Marketing  May 15, 2013

  The Chivas Brothers-owned single malt whisky brand The Glenlivet has collaborated with the London-based design expert Nude Brand Creation to develop the concept, naming and packaging for a new blend that shares no details about the cask, taste or age statement.

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  Y-3 by adidas and Yohji Yamamoto Empower the Audience to Create Customized Ad Films Using Their Keyboard

  Marketing  May 15, 2013

  Photographed and directed by Pierre Debusschere, the project celebrates the vivid merge of two creative ethos of the Japanese and German labels.