Craft beer versus mass production, innovative kits and mixers, new flavoures and textures, variety of packaging, detectors of satefy— and more.
75% of marcomms practitioners find influencer engagement either 'effective' or 'very effective.'
212 million promotional events for 5 million products representing 13 industries, hundreds of categories and subcategories, from seven countries have been analysed by the Nielsen team during 2012-2014.
For the month of Ramadan, a religious Muslim holiday, Coca-Cola company has released a limited edition of two logo-less cans in a gift box. Each can features Coke's iconic white stripe on a red background on one side and a phrase on the other side: “Labels are for cans, not for people.”
Benjamin Von Wong collaborated with the brand for a new, stunningly beautiful “Underwater River” project.
In time for Father's Day, the Danish beer company's R&D centre, Carlsberg Laboratories, has teamed up with the local beauty brand Urtegaarden to create a men care line made of real beer.
The new Stubborn line comes in response to a growing consumers' demand for healthier drinks.
While lack of hard metrics and ways to prove ROI is cited by nearly 50% of respondents as an obstacle to further adopt content marketing and native ads, about 83% of marketers expect content to become programmatic, thus, easily measured, by 2017.