“The brands of 2015 will be more agile, changing and adapting to meet the specific needs of individual consumers. Whether it’s creating custom packaging or using input from social media to improve a product, companies will embrace the power of one like never before.”
VML Qais, an Asian arm of Y&R with offices in Singapore and india, has released the findings of the pan-regional study Generation Asia 2014 encompassing 10 Asian markets and 32,000 consumers aged from 18 to 60 years old.
The statement was true in a live test environment for Domino's and Nationwide mobile ad placements.
GfK Purchasing Power Europe 2014/2015 has shown a 2% average growth of the nominal disposable income of the residents of 42 countries in euro.
The UK research and strategy consultancy Populus has revealed the results of a recent survey done on behalf of Netbiscuits, a mobile analytics firm, that confirms the importance of a good mobile site for a favorable customer experience.
In the report, Nielsen identifies some key rules on how to decrease failure rates launching new products in FMCG and achieve a foreseeable 85% success.
Post-Demographic Consumerism is a new term by trendwatching.com explained as a new approach to target consumers of all ages in all markets by addressing their very specific needs rather than segmenting them by conventional demographic groups.
The majority of the surveyed teenagers (74%) believe that businesses must be responsible for creating a 'better world;' 74% agree that companies should pursue social and environmental causes as their core activity, rather than just donate to charities.