Each insta-collage is made of nine Vine videos that are revealed daily through September the 3rd. The effort is to promote MX-5 Roadster model in Canada among 18-to-35-year-old drivers.
"This partnership will allow us to leverage each company's best-in-class capabilities, putting us in a prime position to drive further category growth," commented Nina Barton, vice president of Coffee for Kraft Foods, McDonald's coffee supplier.
The second quarter's average global index for consumer confidence this year is 97—which is the highest level since Q1, 2007.
79% of respondents aged 16-24 agree that it is acceptable to use their mobile phones on the toilet, 74% need their phone with them at all times.
The second year in a row Aesop agency ask around 2,000 UK adults nine simple questions that, as they think, reflect the essence of a "storyteller."
The quantitative research shows that 14-15-year-olds have the highest 'Digital Quotient' score.
Jack Daniel’s Australia is going to celebrate its birthday in September with a crowd-sourced bar, and it’s seeking creatives that will help it implement the idea.
The touch of gamification makes the app a great assistant that guides a consumer across the domain of ties.