latest in Marketing

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  The PUMA Dance Dictionary Allows to Compose Messages Using Moves

  Marketing  May 6, 2013

  PUMA is encouraging to use the language of modern dance to communicate. The brand has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver a variety of common phrases through dance moves.

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  Louis Vuitton

  Marketing  May 1, 2013

  Louis Vuitton unveils a new installation in its “The Art of Packing” series, which explains the smart packing techniques using a playful animation format. In the new chapter, Louis Vuitton focuses on the most effective ways of folding clothes and packing them in the Zephyr 55 trolley case.

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  Virgin America Allows Its Passengers a Seat-to-Seat Delivery “Flirting” Service

  Marketing  May 1, 2013

  Virgin America offers travelers a great opportunity to try their dating chances while up in the sky. Promoting the launch of the company’s first Las Vegas flight, Virgin America has introduced a new service that allows passengers to flirt onboard. As Sir Richard Branson explains in the dedicated video, “Guide to Getting Lucky,” the revolutionary service enables guests to order drinks, meals and snacks for the person they like over seats using the airline’s Red in-flight entertainment platform.

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  Mountain Dew’s New Online Platform Green Label Focuses on Modern Youth Culture

  Marketing  Apr 30, 2013

  Green Label comes as part of the Complex Media male-targeted network of sites, which has more than 65 million unique monthly users.

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  A Fake Hypnosis Test “Proves” that Original Coca-Cola and Coke Zero Taste the Same

  Marketing  Apr 26, 2013

  In line with its “Taste The Possibilities” platform, Coca-Cola has hosted a fun hypnosis experiment in Belgium. As part of it, a group of eight volunteers were hypnotized on stage at a theatre, and their subconscious minds couldn’t tell the difference between the flavors of the two sodas.

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  SoBe Collaborates with 3D Street Artist, Tracy Lee Stum, to Map the “Worlds of Flavor”

  Marketing  Apr 26, 2013

  SoBe, a Pepsico-owned brand, matches the multi-level tastes of its drinks with the impressive technique of creating three-dimensional paintings in its new campaign “SoBe 3D Worlds of Flavor” in the U.S. cities. The soft drinks brand collaborates with celebrated 3D street artist, Tracy Lee Stum, tapped to paint interactive 3D landscapes of the exotic destinations where SoBe drink ingredients come from. Each of the installations will be dedicated to one of the flavor, Yumberry Pomegranate, Blood Orange Mango, Strawberry Kiwi and Pacific Coconut, and various parts of the world.

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  Budweiser Breaks the Mould of the Beer Packaging with a New Bow Tie-shaped Can in the US

  Marketing  Apr 23, 2013

  The new shape echoes Budwiser's bow tie logo that first appeared in a national ad campaign in 1956.

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  Coca-Cola and Japanese DJ Jun Fujiwara Have Captured the Sounds of Happiness

  Marketing  Apr 19, 2013

  In collaboration with a Japanese DJ Jun Fujiwara, the brand embedded a sound-recording device into a Coca-Cola Remix Bottle that travelled around the city to explore the sounds of happiness.