The company is planning to create limited-edition products and held events with local retailers from five U.S. cities: KITH in New York City, Union in Los Angeles, Alchemist in Miami, RSVP Gallery in Chicago, and Concepts in Boston.
In the videos shot for the 'Slide' campaign by the London-based agency CHI&Partners a professional skateboarder Ross McGouran rides the board, floating over a custom-built hoverpark.
Havas SE has researched benefits for brands of associating with music in the second installment of the FANS.PASSIONS.BRANDS study.
Craft beer versus mass production, innovative kits and mixers, new flavoures and textures, variety of packaging, detectors of satefy— and more.
75% of marcomms practitioners find influencer engagement either 'effective' or 'very effective.'
212 million promotional events for 5 million products representing 13 industries, hundreds of categories and subcategories, from seven countries have been analysed by the Nielsen team during 2012-2014.
For the month of Ramadan, a religious Muslim holiday, Coca-Cola company has released a limited edition of two logo-less cans in a gift box. Each can features Coke's iconic white stripe on a red background on one side and a phrase on the other side: “Labels are for cans, not for people.”
The study also includes analysis by ten industry experts representing both agencies and publishers, where they share advice on how to created winning data-based content marketing strategies.