Millenials (age group between 25 and 34) were in minority among those who believed in data-driven and targeted ads, while they firmly believed in the decline of display ads.
The series will be broadcasted starting September 30 on National Geographic TV channel across nine Latin American countries.
This figure comes to 40% in the developed countries, such as the U.K. and U.S., a global demographic research by the creative agency Initiative finds.
Luxury is still considered "cool" in Britain, according to the survey, as 40% of the list is represented by such prestigious brands, as Aston Martin, Chanel, Dom Pérignon and others.
Age cannot be regarded a crucial factor of digital behaviour, but a mix of cultural and economic experiences is what defines our digital "fluency."
The research conducted by the group of professors from Lund University proves that consumers can't evaluate the quality of a food product not linking it with the status of its brand.
Following the successful last year's at-home recycling campaign with the retailer Sainsbury, the Coca-Cola's bottler CCE is launching another environmental effort "Recycling is the Answer" with Tesco in the U.K.
UK will be the first market in Europe for the premium glacéau smartwater—the first commercial water product in the UK made using a method of vapour distillation.