The research quantifies and ranks the digital performance of 54 non-alcohol drinks and beer brands across four areas: website, digital marketing, social media and mobile.
No doubt, businesses use this movement as an opportunity to create a "do-good" image, promote their philanthropic "storytelling" content, attract new customers and boost sales, donating some proceeds to the themed research funds and charities.
Personalization is more important for UK online shoppers than brand reputation, BloomReach survey proves.
Digital Shopper Relevancy Report 2014 has revealed that the role of social media and so-called F-commerce is questionable, while traditional physical stores remain favourite destinations for global shoppers.
Millenials (age group between 25 and 34) were in minority among those who believed in data-driven and targeted ads, while they firmly believed in the decline of display ads.
The series will be broadcasted starting September 30 on National Geographic TV channel across nine Latin American countries.
This figure comes to 40% in the developed countries, such as the U.K. and U.S., a global demographic research by the creative agency Initiative finds.
Luxury is still considered "cool" in Britain, according to the survey, as 40% of the list is represented by such prestigious brands, as Aston Martin, Chanel, Dom Pérignon and others.