75% of marcomms practitioners find influencer engagement either 'effective' or 'very effective.'
212 million promotional events for 5 million products representing 13 industries, hundreds of categories and subcategories, from seven countries have been analysed by the Nielsen team during 2012-2014.
For the month of Ramadan, a religious Muslim holiday, Coca-Cola company has released a limited edition of two logo-less cans in a gift box. Each can features Coke's iconic white stripe on a red background on one side and a phrase on the other side: “Labels are for cans, not for people.”
The study also includes analysis by ten industry experts representing both agencies and publishers, where they share advice on how to created winning data-based content marketing strategies.
Benjamin Von Wong collaborated with the brand for a new, stunningly beautiful “Underwater River” project.
In time for Father's Day, the Danish beer company's R&D centre, Carlsberg Laboratories, has teamed up with the local beauty brand Urtegaarden to create a men care line made of real beer.
The new Stubborn line comes in response to a growing consumers' demand for healthier drinks.
While lack of hard metrics and ways to prove ROI is cited by nearly 50% of respondents as an obstacle to further adopt content marketing and native ads, about 83% of marketers expect content to become programmatic, thus, easily measured, by 2017.