The majority of the surveyed teenagers (74%) believe that businesses must be responsible for creating a 'better world;' 74% agree that companies should pursue social and environmental causes as their core activity, rather than just donate to charities.
These three brands appear on top 10 lists of both "simple" and "social" brands, which may build a link between a level of social media engagement a brand offers and it's performance at "simplicity."
Today, October 30th, as part of the Vogue Fashion Dubai Experience 2014, Pepsi will debut the latest fashion collection created by ten emerging fashion designers from seven countries.
The Absolut UK marketing team has commissioned the London-based digital art group 15 Folds along with 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images.
This in-depth analysis, carried out by marketing consultant and author Peter Field, aims to define the most effective social campaign's strategies by finding a link between the volume and quality of the "earned media" coverage (i.e. social impact) and an overall business results of a brand (i.e. ROI or other core business metrics).
This month Coca-Cola Israel has launched a new marketing campaign "Stay Extraordinary" focused on individuality of each and every Diet Coke fan.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
The number of shoppers who make purchases in-store after researching an item using a smartphone on the ground has surged to 41%, while the number of "showroomers" who research a product in one physical store and buy from another online retailer has decreased from 37% to 28%.