IKEA has transformed a subway train in Japan into a party space, to add more sunshine to the boring commuting routine and seed the joy, embedded into the brand’s philosophy, across the commuters. The two-day event—a showroom on the rails—was rolled out to support the launch of a new IKEA outlet near Tokyo’s Tachikawa Station.
Diesel has collaborated with the popular contemporary culture magazine i-D to create a motion-packed spot dubbed “A-Z of Dance.”
Oreo is launching the Snack Hacks series, inviting its global fan community to explore new ways of consuming the legendary sandwich cookie.
Mountain Dew, the perfect drink for young people in love with extreme sports, has redesigned its bottle to turn it into a useful tool for skateboarders.
Heineken is supporting Reporters Without Borders with a initiative by W+K Amsterdam that unites a pool of recognized artists, athletes and entertainers from all across the globe.
The house of Dior is highlighting the components of its fabulous aroma compositions with a digital odyssey across the brand’s gardens around the world, from France to Madagascar.
The adidas brand has equipped its official ball of this year’s World Cup, brazuca, with six HD cameras to provide a deeper insight into the game.
IKEA USA is rolling out a nice project, “IKEA Home Tour,” to teach design tips and home furnishing expertise literally on the go.