GfK Purchasing Power Europe 2014/2015 has shown a 2% average growth of the nominal disposable income of the residents of 42 countries in euro.
The UK research and strategy consultancy Populus has revealed the results of a recent survey done on behalf of Netbiscuits, a mobile analytics firm, that confirms the importance of a good mobile site for a favorable customer experience.
In the report, Nielsen identifies some key rules on how to decrease failure rates launching new products in FMCG and achieve a foreseeable 85% success.
Post-Demographic Consumerism is a new term by trendwatching.com explained as a new approach to target consumers of all ages in all markets by addressing their very specific needs rather than segmenting them by conventional demographic groups.
The majority of the surveyed teenagers (74%) believe that businesses must be responsible for creating a 'better world;' 74% agree that companies should pursue social and environmental causes as their core activity, rather than just donate to charities.
These three brands appear on top 10 lists of both "simple" and "social" brands, which may build a link between a level of social media engagement a brand offers and it's performance at "simplicity."
Today, October 30th, as part of the Vogue Fashion Dubai Experience 2014, Pepsi will debut the latest fashion collection created by ten emerging fashion designers from seven countries.
The Absolut UK marketing team has commissioned the London-based digital art group 15 Folds along with 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images.