In time for Father's Day, the Danish beer company's R&D centre, Carlsberg Laboratories, has teamed up with the local beauty brand Urtegaarden to create a men care line made of real beer.
The new Stubborn line comes in response to a growing consumers' demand for healthier drinks.
While lack of hard metrics and ways to prove ROI is cited by nearly 50% of respondents as an obstacle to further adopt content marketing and native ads, about 83% of marketers expect content to become programmatic, thus, easily measured, by 2017.
The study also includes analysis by ten industry experts representing both agencies and publishers, where they share advice on how to created winning data-based content marketing strategies.
Warc has published a report that analyzes creative approaches, budget and duration, media channels and measurement strategies of the best marketing campaigns featured in the Warc 100 rankings over the two past years.
The chocolate snack will see the packaging redesign featuring a new "YouTube break" logo. This will be the first major packaging overhaul in the brand's history—although limited-time only.
When people stop by to get a closer look at the lonely bottle, the red star on the cap lights up and the cap itself begins rotating.
Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.