The study found that 72% of the U.S. Centennials agreed that "having new stuff was overrated when what I had already was good enough."
Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.
An alarming finding from the study "Little Miss Understood" is that the older the girls, the lower their level of confidence about the future, happiness, gender equality with boys/men.
This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.
Building on its previous success in the UK, this campaign will be massive and multi-platform, and roll out across digital, TV, social media and in-store activations.
Coca-Cola's advertising agency Ogilvy and Mather Paris has created a TV and digital ad with a fairy-tail narrative about the birth and evolution of the contour bottle.
This figure has been gradually decreasing since February 2012—from 37%.
The brand has researched that 80% of women write negative posts on social media about their own appearance.