Following the successful last year's at-home recycling campaign with the retailer Sainsbury, the Coca-Cola's bottler CCE is launching another environmental effort "Recycling is the Answer" with Tesco in the U.K.
UK will be the first market in Europe for the premium glacéau smartwater—the first commercial water product in the UK made using a method of vapour distillation.
Land Rover is rolling out an "adventurous" digitally-led marketing effort to promote a new car range Discovery and its first model "Discovery Sport."
The crisps brand Walkers is finalizing its UK campaign "Do Us a Flavour", launched earlier this January, to select one winning crowdsourced flavour among six finalists.
According to Nielsen Catalina Solutions (NCS), the successful online campaign by Drink Up triggered 3% lift in sales of bottled water, which equates to almost $1 million.
Inspired by the story of Isaac Asimov, GE marketing team have decided to create the "next list" of future-changing inventions that the next generation might see in 2064.
Each insta-collage is made of nine Vine videos that are revealed daily through September the 3rd. The effort is to promote MX-5 Roadster model in Canada among 18-to-35-year-old drivers.
"This partnership will allow us to leverage each company's best-in-class capabilities, putting us in a prime position to drive further category growth," commented Nina Barton, vice president of Coffee for Kraft Foods, McDonald's coffee supplier.