The programme is open to the EU residents and provides an access to the Red Bull's global audience on social media channels and the brand’s properties.
After launching a limited set of its revolutionary Glass to a select number of consumers, Google have made another contribution to the wearable electronics trend. The tech giant has partnered with adidas to create a pair of shoes that come to be a true walking-and-talking sneaker. The digitally-enhanced product was unveiled at the SXSW Conferences&Festivals, taking place in Austin, TX, March 8-17.
Handled by Goodby, Silverstein & Partners, “For the Bold” aims to help Doritos unify its presence on the global market.
Jack Daniel’s is rolling out a new yearlong global campaign to celebrate its long-standing relationship with rock and roll music. The short film “Legend” features historic footage, graffiti, actual concert tickets, and photography by legendary rock photographer Danny Clinch.
Skittles uses an old game for its new online project. The brand, known for its unconventional “rainbow” activations, has launched a new U.S. online promotion “Rock, Paper, Skittles”, developed by Catapult RPM, that is based on the scissors-paper-stone game play. The initiative supports the launch of “Originals” variety, which now includes a Green Apple flavor.
ABSOLUT has released a new limited edition, designed as a tribute to denim and travel. The bottle has got a deep blue jeans skin, developed by the Brooklyn-based denim guru and street fashion designer Loren Cronk. To highlight the “voyager” nature of the new bottle, ABSOLUT Denim launched in travel retail.
The latest campaign for AXE US focuses on the face skin theme and encouraging guys to test their faces to see how well they score on the game of attraction.
Adidas is energizing its global community by launching a new movement dedicated to the world famous socker player, Lionel "Leo" Messi. With the campaign, launched on March 1, the brand brings its fans together to celebrate the athlete, who is the also an adidas’s ambassador. The new effort aims to promote the Messi Collection range that includes the latest shoe, adizero f50 Messi boot inspired by Leo's style.