The 27-page study reveals the insights into hopes and fears of 500 British consumers of three generations of men: Gen Y, Gen X and Boomers.
Except from clenching the rear muscles, the brand suggests such activities as running in a bed, giving a piggy back, getting lost in a city, using no chairs at the office, making upside down selfies, and many more.
To promote the baby powder in India, Johnson & Johnson taps into the traditional perfume brands’ promo approach of placing scented ads in fashion and lifestyle women’s magazines.
The new fragrance that combines powerful femininity with a rock'n'roll edge, is celebrated through a new fashion collection.
Coca-Cola has released a heart-warming short documentary dedicated to the joy of the family reunion on the Lunar New Year in China.
Arla, a dairy brand that promotes the power of Natural Goodness, is launching a new international film competition on the Mofilm platform.
The candy brand has introduced a new flavor, Draft Beer, to win hearts of its male consumers ahead of the sports season.
Ahead of the Sochi 2014 Olympic Winter Games, a global Olympic partner McDonald’s is rolling out a social media effort to connect athletes with the broad fan community.