latest in Marketing

• 

  Nestle Fights Unhealthy Eating in a New Campaign in the USA

  Marketing  Apr 18, 2013

  The project raises the problem of unhealthy eating—studies show that the U.S. consumers come close to meeting the 2010 Dietary Guidelines for Americans only 7 out of 365 days a year.

• 

  Mondelēz International Has Invited Select Start-ups for the Mutual Mobile Efforts in Retail

  Marketing  Apr 17, 2013

  Mondelēz International is using the power of fresh talents and innovative ideas in the mobile area to boost the popularity of its much-loved confectionery brands. As part of its ongoing Mobile Futures program, the company is launching seven mobile pilots, developed earlier in collaborative duos of nine U.S. start-ups and the company’s brands, in order to drive consumer engagement on mobile platforms. The match-ups were created and activated in early 2013 during the first 90-day phase of the Mobile Futures program, which now enters the second 90-day incubating phase. The company is set to introduce two more new pilots in May.

• 

  Dove Shows the Difference between How Women Perceive Their Beauty and How Others See It

  Marketing  Apr 16, 2013

  Dove has partnered with Ogilvy Toronto to develop a project dubbed Real Beauty Sketches, inspiring women to see beauty in themselves. With the help of a portraitist, the brand has explored the difference between how women perceive themselves and how others see them. The findings are revealed in the key 3-minute web film as well as in a series of shorter interviews.

• 

  Michael Kors First Make-up Line Builds on Three Elements of the Brand's DNA—Sex, Sports and Glam

  Marketing  Apr 16, 2013

  In August 2013, Michael Kors is set to launch its first-ever beauty collection in collaboration with Estèe Lauder Cosmetics.  The three new lines Sporty, Sexy and Glam will have their own voice and make a harmonious trio. The release will be supported by an advertising campaign featuring prints and a TV commercial starring fashion model Karmen Pedaru, shot by the world’s celebrated photographer Mario Testino.

• 

  The Toyota Positive Movement Gaining Momentum as Caroline Burke, The Jive Aces and Others Join It

  Marketing  Apr 11, 2013

  In a warm-hearted way the Japanese car maker promotes a new Prius Plug-in Hybrid in the UK.

• 

  Heineken Announces Its Program for the Tribeca Film Festival

  Marketing  Apr 11, 2013

  Heineken is preparing a series of activities for the Tribeca Film Festival (TFF) to provide the visitors and guests of the 12th annual festival with an enhanced cinematographic experience. The brand’s program for the festival, which is taking place April 17–28 in NYC, includes sessions, special events and after-parties and even prizes for filmmakers.

• 

  KLM Encouraging the Global Audience to "Claim Their Place in Space" in a New Interactive Experience

  Marketing  Apr 11, 2013

  The KLM SPACE competition provides a chance to win a once-in-a-lifetime opportunity to fly into space aboard the SXC Lynx.

• 

  Vivienne Westwood Has Raised Awareness of Domestic Violence in Italy in a Social Campaign

  Marketing  Apr 10, 2013

  While Louis Vuitton's promotional video by Love Magazine, starring models as prostitutes, is rising a wave of criticism among female rights activists, the latest activity from British fashion designer Vivienne Westwood contributes to the positive change in the women's world. The fashion label has raised awareness about domestic violence against women using the window display at its flagship store in Milan. The displays featured mannequins with bruises all over their white plastic bodies to inspire female victims to break the silence.