Warc has published a report that analyzes creative approaches, budget and duration, media channels and measurement strategies of the best marketing campaigns featured in the Warc 100 rankings over the two past years.
The chocolate snack will see the packaging redesign featuring a new "YouTube break" logo. This will be the first major packaging overhaul in the brand's history—although limited-time only.
When people stop by to get a closer look at the lonely bottle, the red star on the cap lights up and the cap itself begins rotating.
Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.
Further ‘retailization,’ digitalization, and ’Millenialization.’
Interestingly, they rely on 'family and friends' referrals more than Gen X and Boomers, while rate ease of doing business over the vendor's reputation for superior quality.
Just like in the U.S., British marketers' most used CM tactics are social media posts (89%), e-newsletters (88%), blogs (85%) and articles on the site (82%).
A new report by Morgan Stanley, aimed to reveal why people stop buying fast food from the biggest chains, sheds light on real McDonald's problem —the food and customers' perception of its quality.