Further ‘retailization,’ digitalization, and ’Millenialization.’
Interestingly, they rely on 'family and friends' referrals more than Gen X and Boomers, while rate ease of doing business over the vendor's reputation for superior quality.
Just like in the U.S., British marketers' most used CM tactics are social media posts (89%), e-newsletters (88%), blogs (85%) and articles on the site (82%).
A new report by Morgan Stanley, aimed to reveal why people stop buying fast food from the biggest chains, sheds light on real McDonald's problem —the food and customers' perception of its quality.
The study found that 72% of the U.S. Centennials agreed that "having new stuff was overrated when what I had already was good enough."
Every time someone uses the hashtag #PepsiChallenge on social media, PepsiCo will donate $1 to the Liter of Light, a nonprofit that provides sustainable lighting to more than 18 developing countries in the deprived regions of the world.
An alarming finding from the study "Little Miss Understood" is that the older the girls, the lower their level of confidence about the future, happiness, gender equality with boys/men.
This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.