The roundup of the latest marketing news from the five big-name global brands.
For the study, the partner company Lightspeed Research has surveyed 7,500 adult respondents from the U.S.
Having studied more than 300 companies from three European countries, the McKinsey team has proved that co-creation skills are an important capability of a business and it can pay off, if managed properly.
The study has uncovered three main trends that will reposition the traditional views on family as an institution.
While most of the respondents (62%) think that their marketing initiatives meet expectations, a deeper look shows that more than a half believes their companies waste money on marketing and lack understanding of their consumers.
This year's Black Friday will generate sales growth of 80-100% comparing to the last year's sales of around £100 million.
The music partnership experts FRUKT together with the music industry analysts Next Big Sound have conducted an in-depth research "Brands & Bands: The Value Exchange," outlining the brand building value for both brands and musicians, as well as the value of earned media and influence of partnerships on artists' career.
“The brands of 2015 will be more agile, changing and adapting to meet the specific needs of individual consumers. Whether it’s creating custom packaging or using input from social media to improve a product, companies will embrace the power of one like never before.”