Age cannot be regarded a crucial factor of digital behaviour, but a mix of cultural and economic experiences is what defines our digital "fluency."
The research conducted by the group of professors from Lund University proves that consumers can't evaluate the quality of a food product not linking it with the status of its brand.
Following the successful last year's at-home recycling campaign with the retailer Sainsbury, the Coca-Cola's bottler CCE is launching another environmental effort "Recycling is the Answer" with Tesco in the U.K.
UK will be the first market in Europe for the premium glacéau smartwater—the first commercial water product in the UK made using a method of vapour distillation.
Land Rover is rolling out an "adventurous" digitally-led marketing effort to promote a new car range Discovery and its first model "Discovery Sport."
The crisps brand Walkers is finalizing its UK campaign "Do Us a Flavour", launched earlier this January, to select one winning crowdsourced flavour among six finalists.
According to Nielsen Catalina Solutions (NCS), the successful online campaign by Drink Up triggered 3% lift in sales of bottled water, which equates to almost $1 million.
Inspired by the story of Isaac Asimov, GE marketing team have decided to create the "next list" of future-changing inventions that the next generation might see in 2064.