Heineken and Wieden + Kennedy have launched a social experiment, #DateInABox, designed to motivate men to be less reserved and shy when it comes to expressing their romantic feelings.
The author of the best proposal will win a lifetime supply of free pizza.
GE, the USA tech powerhouse, is rolling out a new effort, where it looks at its business through the eyes of kids—the younger members of its employees’ families.
The competition titled “Click for Change” is calling the aspiring photojournalists and creative enthusiasts to submit their works by February 11 for a chance to continue their “investigation,” armed with Nokia Lumia 1020.
Just 47% of the respondents in 2013 against 66% in 2012 were interested in any kind of news about brands or in the engagement with a brand.
The 27-page study reveals the insights into hopes and fears of 500 British consumers of three generations of men: Gen Y, Gen X and Boomers.
Except from clenching the rear muscles, the brand suggests such activities as running in a bed, giving a piggy back, getting lost in a city, using no chairs at the office, making upside down selfies, and many more.
To promote the baby powder in India, Johnson & Johnson taps into the traditional perfume brands’ promo approach of placing scented ads in fashion and lifestyle women’s magazines.