This in-depth analysis, carried out by marketing consultant and author Peter Field, aims to define the most effective social campaign's strategies by finding a link between the volume and quality of the "earned media" coverage (i.e. social impact) and an overall business results of a brand (i.e. ROI or other core business metrics).
This month Coca-Cola Israel has launched a new marketing campaign "Stay Extraordinary" focused on individuality of each and every Diet Coke fan.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
The number of shoppers who make purchases in-store after researching an item using a smartphone on the ground has surged to 41%, while the number of "showroomers" who research a product in one physical store and buy from another online retailer has decreased from 37% to 28%.
Groupon, Gutree and Amazon (each) have more online shopper base than Tesco, ASDA, John Lewis or Sainsbury's have (each) in traditional retail stores.
Pepsi True will be sweetened with both sugar and stevia, containing 60 calories per 7.5 fl oz can—which is 30% fewer calories than in a regular Pepsi.
The research quantifies and ranks the digital performance of 54 non-alcohol drinks and beer brands across four areas: website, digital marketing, social media and mobile.
No doubt, businesses use this movement as an opportunity to create a "do-good" image, promote their philanthropic "storytelling" content, attract new customers and boost sales, donating some proceeds to the themed research funds and charities.