
The Coca-Cola сompany announced it will provide a global database of water risk information to help organizations make more informed and sustainable decisions.
31 August 2011

Coca-Cola is encouraging consumer experiments with its tastes by presenting its new Coca-Cola Freestyle application on...
26 August 2011

Yesterday, Nike started a four-day sports festival for the young people of Shanghai to experience the power of sport. The sportswear giant invited top athletes LeBron James, Liu Xiang and Paul Rodriguez and many others stars to participate....
19 August 2011

Levi Strauss Foundation in collaboration with BSR, a sustainability and business solution organization, revealed details of a research within its HERproject.
18 August 2011

The Coca-Cola Company is not only striving to remain the leader in the beverage industry, but is also extending its international presence in entertainment, social and educational spheres...
17 August 2011

ABSOLUT is presenting a new limited-edition vodka as homage to the world of fashion and launches a campaign, inspired by the haute-couture and exquisite styles, to support the release of the new product. The ABSOLUT Mode Edition (that is the name of the new offering) represents...
17 August 2011

Google and The Associated Press announced a new scholarship program for the U.S. student journalists. The program is aimed to foster digital and new media skills in young professionals. A key goal is the promotion of geographic, gender and...
17 August 2011

Nestlé Waters North America launched a new social media campaign ‘Nature's Fix’ to promote its six sparkling regional spring water brands: Arrowhead,
10 August 2011

Levi’s, which is encouraging the whole world to ‘Go Forth’ with its global campaign, now has made a new big step to promote pioneering spirit on all the continents...
9 August 2011

Nestlé belongs to the list of companies determined to lessen the environmental impact of its packaging. To foster positive changes related to smart treatment of used packaging, the food giant has released the world’s first free, mobile application for
4 August 2011
Nestlé Waters North America launched a new social media campaign ‘Nature's...
10 August 2011
The Coca-Cola сompany announced it will provide a global database of water...
31 August 2011
Last week Nestlé gathered international experts at a global workshop to advance...
20 July 2011
The Coca-Cola Company signed an agreement with Music Dealers, a full service...
27 July 2011
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging.
More and more new-bloods don’t give a stuff anymore about working for someone else. We could be about to witness the emergence of a new creative peer group, one that’s prepared to do it for itself. The idea that ‘doing it for yourself’ rather than doing it for ‘the boss’, the establishment, the company, is one that new-bloods are quickly embracing.
We no longer look for a brand that simply informs or that seeks to be our friend; we want a brand that enriches our thinking, works with us to understand our lives and allows us to believe in better. A thinking brand that means something.
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
