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The peace-making project was designed to unite two nations that have been having very tense relationship over the past decades.
In February 2013, just before the presidential elections in Paraguay, UNICEF, an international children's fund, has tasked the ad agency TBWA to address the issue of unregistered children who account for about 24 percent of all children born in Paraguay.
Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “'The Word Blocker” that turns off sound alerts on the users' phones when they are driving.
Now that the world strives for fresher, more specific approaches to address current issues, newly-born brands sometimes do a way better than recognized labels.
What approaches and channels do brands use to fuel philanthropy causes and what drives such activity? This article overviews some examples.
This article provides insight into various ways of using erotic theme in ads for different consumer groups, and highlights the ways of employing sex to support social goals.
The World Federation of Advertisers (WFA) and Edelman have conducted a collaborative research, which proves that social purpose is increasingly important to building brands in the coming years.
Forecasts for the global mobile ad revenue growth for the coming three years are astonishing (18.7% in 2013, from $9.6 to $11.4 billion).