The study also includes analysis by ten industry experts representing both agencies and publishers, where they share advice on how to created winning data-based content marketing strategies.
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
Metalworks, the R&D branch of the media agency Maxus predicts that in the next decades technology will redefine the food and drinks industry as well as our attitude to nutrition.
Further ‘retailization,’ digitalization, and ’Millenialization.’
BMW Startup Garage, The Unilever Foundry, Diageo Technology Ventues—what they all have in common.
These three projects have already brought measurable change to their respective communities.
The latest comprehensive report by Ogilvy CommonHealth Worldwide explores the opportunities of digital wearable devices to improve public health.
Evolution from "big data" to "intelligent data," controlled second-screen synchronization, more creative and "brand-aware" programmatic, boom of native ads, invasion of ads on Vine—these and five other trends have been spotted by Kantar's media analytics company.