Evolution from "big data" to "intelligent data," controlled second-screen synchronization, more creative and "brand-aware" programmatic, boom of native ads, invasion of ads on Vine—these and five other trends have been spotted by Kantar's media analytics company.
From Nestlé's fat-burning drink to Magic Leap's 3-D optical sculptures blurring boundaries between real and virtual worlds: the future of today.
Post-Demographic Consumerism is a new term by trendwatching.com explained as a new approach to target consumers of all ages in all markets by addressing their very specific needs rather than segmenting them by conventional demographic groups.
No doubt, businesses use this movement as an opportunity to create a "do-good" image, promote their philanthropic "storytelling" content, attract new customers and boost sales, donating some proceeds to the themed research funds and charities.
Why do brands need to sacrifice? Because their "do-good" gimmicks fail—thus, consumers want some real actions.
The circular economy, the alternative economic model that is pushing the tradition linear consumption schemes out of the picture now, is all about consuming wisely, giving back and saving more.
The themes of the contenders' entries range from recycling and climate change to gender equality and amnesty.
The article offers a brief recap of some game-changing examples of how to harness the power of traditional on-the-wall ads by giving them a little tech and/or designer tweak.