popular Case Studies
In September-October 2013, IKEA helped customers in Norway to sell out their used furniture, while boosted sales of the new items— due to the sustainability-driven ad campaign “The Second Hand” that rolled out in Oslo across TV, outdoor, print and social media.
Coca-Cola has rolled out a Twitter-driven campaign in Romania that allowed the audience to see their tweets popping up in TV ads in real time.
Coca-Cola Israel used the geo-fenced technology to celebrate consumers as they drove through with name-centric messages.
The peace-making project was designed to unite two nations that have been having very tense relationship over the past decades.
In February 2013, just before the presidential elections in Paraguay, UNICEF, an international children's fund, has tasked the ad agency TBWA to address the issue of unregistered children who account for about 24 percent of all children born in Paraguay.
Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “'The Word Blocker” that turns off sound alerts on the users' phones when they are driving.
A long-standing client of the Argentinian design agency Pierini Partners, Unilever, teamed up with them again in 2011 to create a 'masculine' packaging for a new Rexona (Sure) range of antiperspirants -- Rexona Men 48H.
Siemens approached OgilvyAction with a task to create a stunning symbol of the brand’s achievements in the technology field. The icon was to be developed to represent Siemens at COP 17 (the United Nations Framework Convention on Climate Change (UNFCCC )) last year, and the agency’s creative team decided to develop an installation that would reflect both Siemens’ style and the cultural background of the location