Do you trust someone you look up to, marvel and respect? The most common answer is “yes,” that's why brands regularly turn to so-called celebrity marketing.
Retro style and antique items will never be out of date, because people tend to romanticize the past and forget the bad things, which happened to them once. Are elderly people as in trend as old things?
The number of alcohol brands seems to be equal or even larger than the amount of juice or dairy labels, and while they don’t have the major virtue—alcohol doesn’t make people healthier in the traditional way—these labels try their best to offer something in return.
A Swiss former PricewaterhouseCoopers' financial manager, and now an entrepreneur and publisher, Marcus Bucheli, is questioning the pillars of traditional media business, launching a new print magazine Mag20 with no editorial at all.
Siemens approached OgilvyAction with a task to create a stunning symbol of the brand’s achievements in the technology field. The icon was to be developed to represent Siemens at COP 17 (the United Nations Framework Convention on Climate Change (UNFCCC )) last year, and the agency’s creative team decided to develop an installation that would reflect both Siemens’ style and the cultural background of the location
In the end of the first half of the year, arguably the most frequently mentioned words in the media were IPO and Facebook, which can be explained by the fact that the biggest social network finally went public on May 18.
The Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild its emotional bond with consumers?
The technology is now getting integrated into our lives at a tremendous speed, so to be fully ready to what this can bring to us and not get lost among all these new services and gadgets, we should closely monitor new developments and be ready for upcoming innovations.