As in the previous year, we analyze the most creative brand campaigns of 2012 focusing on the best performers in unconventional non-business categories.
The report predicts that consumers will rather have higher expectation of "intelligent" digital ads, thus, brands in 2013 will need to deliver more sophisticated campaigns.
Although none of them have been added to any of the respected English language dictionaries yet, these neologisms may come into widespread use across a variety of marketing publications the year ahead.
The latest annual JWTIntelligence's research forecasts that in 2013 we'll live in The Super Stress Era of technological dominance, surrounded by Intelligent Objects.
From persuasion to platform, from positioning to purpose, from consistency to experimentation, from control to liberation and from ownership to 'boundarylessness' — these are the crucial shifts in branding theory spotted over the 20-year career by Robert Jones, head of new thinking at a brand and innovation firm Wolff Olins and visiting professor at UEA, published in the current issue of the Journal of Brand Management.
There hardly can be found a health-related occasion with a bigger resonance across the globe than World AIDS Day, December 1.
This brief research is to explore the ways we've been doing shopping since the Roman Empire to our days and track the evolution of shopper mindsets in the 21st century.
The 2012 presidential election in the USA was definitely the first social media political election across the globe.