Just 47% of the respondents in 2013 against 66% in 2012 were interested in any kind of news about brands or in the engagement with a brand.
In 2014, we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging, JWT Intelligence predicts.
Consumers are switching to “slow” food, “slow” fashion, “slow” living, focusing on quality and durability rather than quantity and growth.
Customers will demand "immersive experiences," prefer pictures to text in visual communications, entrust all their data to a mobile, start adopting guilt-free mindset and focusing on "humane" in their lives.
Urban environment integrates technology for communal living, thus gets more sustainable and somewhat futuristic.
Boost of conscious food consumption, boom of health tracking apps and smart tests, rise of technologies for the handicapped—all the noteworthy health-and-wellbeing trends for 2013 and beyond have been analyzed in this report.
Tech-powered activism, manifestation of civil equality, smarter philanthropy, reimagined feminism, sharing economy and adapted learning will continue to shape societies across the globe for years ahead.
If 30 years ago brand shouted their coolness and sexuality, today’s status symbol is to be guilt-free, which means being avidly sustainable, visibly ethical and utterly honest.