Tech-powered activism, manifestation of civil equality, smarter philanthropy, reimagined feminism, sharing economy and adapted learning will continue to shape societies across the globe for years ahead.
If 30 years ago brand shouted their coolness and sexuality, today’s status symbol is to be guilt-free, which means being avidly sustainable, visibly ethical and utterly honest.
In September-October 2013, IKEA helped customers in Norway to sell out their used furniture, while boosted sales of the new items— due to the sustainability-driven ad campaign “The Second Hand” that rolled out in Oslo across TV, outdoor, print and social media.
Conventional vending machines go through different changes to reflect new consumer expectations, business landscape and community needs.
As the 2013 CSR RepTrak® 100 study shows, for every 5 points a company improves its CSR perception, recommendations from consumers increase by 9%.
The survey combines two methodologies: traditional survey research to reveal what people want others to think of them, as well as indirect questioning, a so-called Implicit Association that sheds light on consumers' unconscious, hidden motivations.
Does that mean that “green” has faded from public concern in the US to be replaced by more pressing issues?
Coca-Cola has rolled out a Twitter-driven campaign in Romania that allowed the audience to see their tweets popping up in TV ads in real time.