When we find something interesting around us, we try to make a shot by all means. But there are some individuals who get from pocket a notebook instead smartphone. It is urban-sketchers and one after another image they try to show the world to society.
Millions people worldwide do yoga. Somebody considers yoga as a merely way to keep themselves fit, but for others it is a lifestyle with rules and philosophy. Due to latest, the new spiritual practice, accompanied by pets, has been established.
'In tune' is a new Popsop section about current trends in youth marketing. We open it with an article on trap, a relatively young music genre.
Among mass world trends sportaholism is at least one of the three most active. Main what we can say about it for marketing use is in today research.
Why and where go those who don't see the reasons for themselves to tolerate climatic and socio-political reality of Western countries.
Veganism, which can be called a religion rather than a trend, in strength and speed of its spread is comparable with a storm. Paradoxically, the country that has become an epicenter of wild global changes is a rational Germany.
Fresh look at one of the most actual and conflicting trends in Digital marketing.
French chic, Italian grace, Japanese modesty - it is almost senselessly to focus on these stereotypes in modern relations with consumers. Today Popsop Research is dedicated to global fashion preferences to the nearest minute.