BMW Startup Garage, The Unilever Foundry, Diageo Technology Ventues—what they all have in common.
These three projects have already brought measurable change to their respective communities.
The latest comprehensive report by Ogilvy CommonHealth Worldwide explores the opportunities of digital wearable devices to improve public health.
Evolution from "big data" to "intelligent data," controlled second-screen synchronization, more creative and "brand-aware" programmatic, boom of native ads, invasion of ads on Vine—these and five other trends have been spotted by Kantar's media analytics company.
From Nestlé's fat-burning drink to Magic Leap's 3-D optical sculptures blurring boundaries between real and virtual worlds: the future of today.
Post-Demographic Consumerism is a new term by trendwatching.com explained as a new approach to target consumers of all ages in all markets by addressing their very specific needs rather than segmenting them by conventional demographic groups.
No doubt, businesses use this movement as an opportunity to create a "do-good" image, promote their philanthropic "storytelling" content, attract new customers and boost sales, donating some proceeds to the themed research funds and charities.
Why do brands need to sacrifice? Because their "do-good" gimmicks fail—thus, consumers want some real actions.