Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual.
The new model of consumer relationship emerges at the intersection of online social networking, mobile technology and the social movement that comes as a response to the reduction in purchasing power.
Of the 33 countries, only 14 are “above normal” in terms of their motivations to spend time online, leaving the U.K., U.S., Australia and Japan in the end of the list.
Coca-Cola Israel used the geo-fenced technology to celebrate consumers as they drove through with name-centric messages.
The article explores the latest examples of how brands use the nomad style to deliver professional insight, art inspiration and social life knowledge to masses.
The article explores what social TV is, how video content providers drive more engagement using social networks, how the audience searches for additional info about TV shows, and more.
The article outlines the negative and positive aspects of online activism.
The peace-making project was designed to unite two nations that have been having very tense relationship over the past decades.