The talk about absolutely special audience – travelers - on personal example of blogger Paul Passport-Diary from Berlin.
Western branding affected the whole world, but nowhere it received as bright expression as in Japan. Today talk is about subculture Gyaru.
As we are not tired to repeat, we don't support defining people by numbers, the usual thing in digital marketing.That's why we feel need to write about bright individualities which create or reflect actual for marketing trends. Today personal article is dedicated to model Essena O'Neill.
The return of the most important 'profession' in the world in new Popsop Research.
If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian or Russian. But not Polish, teens from not so big country in Eastern Europe (#36 by population). Read details of social media phenomenon in new Popsop Research.
The study also includes analysis by ten industry experts representing both agencies and publishers, where they share advice on how to created winning data-based content marketing strategies.
‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
Metalworks, the R&D branch of the media agency Maxus predicts that in the next decades technology will redefine the food and drinks industry as well as our attitude to nutrition.