Customers will demand "immersive experiences," prefer pictures to text in visual communications, entrust all their data to a mobile, start adopting guilt-free mindset and focusing on "humane" in their lives.
Urban environment integrates technology for communal living, thus gets more sustainable and somewhat futuristic.
Boost of conscious food consumption, boom of health tracking apps and smart tests, rise of technologies for the handicapped—all the noteworthy health-and-wellbeing trends for 2013 and beyond have been analyzed in this report.
Tech-powered activism, manifestation of civil equality, smarter philanthropy, reimagined feminism, sharing economy and adapted learning will continue to shape societies across the globe for years ahead.
If 30 years ago brand shouted their coolness and sexuality, today’s status symbol is to be guilt-free, which means being avidly sustainable, visibly ethical and utterly honest.
In September-October 2013, IKEA helped customers in Norway to sell out their used furniture, while boosted sales of the new items— due to the sustainability-driven ad campaign “The Second Hand” that rolled out in Oslo across TV, outdoor, print and social media.
Conventional vending machines go through different changes to reflect new consumer expectations, business landscape and community needs.
As the 2013 CSR RepTrak® 100 study shows, for every 5 points a company improves its CSR perception, recommendations from consumers increase by 9%.