Now that the world strives for fresher, more specific approaches to address current issues, newly-born brands sometimes do a way better than recognized labels.
What approaches and channels do brands use to fuel philanthropy causes and what drives such activity? This article overviews some examples.
This article provides insight into various ways of using erotic theme in ads for different consumer groups, and highlights the ways of employing sex to support social goals.
Forecasts for the global mobile ad revenue growth for the coming three years are astonishing (18.7% in 2013, from $9.6 to $11.4 billion).
As in the previous year, we analyze the most creative brand campaigns of 2012 focusing on the best performers in unconventional non-business categories.
The report predicts that consumers will rather have higher expectation of "intelligent" digital ads, thus, brands in 2013 will need to deliver more sophisticated campaigns.
Although none of them have been added to any of the respected English language dictionaries yet, these neologisms may come into widespread use across a variety of marketing publications the year ahead.