In September-October 2013, IKEA helped customers in Norway to sell out their used furniture, while boosted sales of the new items— due to the sustainability-driven ad campaign “The Second Hand” that rolled out in Oslo across TV, outdoor, print and social media.
Conventional vending machines go through different changes to reflect new consumer expectations, business landscape and community needs.
As the 2013 CSR RepTrak® 100 study shows, for every 5 points a company improves its CSR perception, recommendations from consumers increase by 9%.
The survey combines two methodologies: traditional survey research to reveal what people want others to think of them, as well as indirect questioning, a so-called Implicit Association that sheds light on consumers' unconscious, hidden motivations.
Does that mean that “green” has faded from public concern in the US to be replaced by more pressing issues?
Coca-Cola has rolled out a Twitter-driven campaign in Romania that allowed the audience to see their tweets popping up in TV ads in real time.
Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual.
The new model of consumer relationship emerges at the intersection of online social networking, mobile technology and the social movement that comes as a response to the reduction in purchasing power.