Now that the world strives for fresher, more specific approaches to address current issues, newly-born brands sometimes do a way better than recognized labels.
What approaches and channels do brands use to fuel philanthropy causes and what drives such activity? This article overviews some examples.
This article provides insight into various ways of using erotic theme in ads for different consumer groups, and highlights the ways of employing sex to support social goals.
As in the previous year, we analyze the most creative brand campaigns of 2012 focusing on the best performers in unconventional non-business categories.
There hardly can be found a health-related occasion with a bigger resonance across the globe than World AIDS Day, December 1.
This brief research is to explore the ways we've been doing shopping since the Roman Empire to our days and track the evolution of shopper mindsets in the 21st century.
The 2012 presidential election in the USA was definitely the first social media political election across the globe.
Pinterest embodies the essence of visual social media—it delivers information in a perfect visual format, without loading users with extra text.