Green is an everlasting trend influencing the performance of virtually any brand, which wants to develop a positive image around the globe.
While virtually any advertising campaign is designed with the consumer engagement in mind, interactive activations are the best to serve this purpose...
Most brands focus on authenticity when developing their image and positioning. Regardless of a product and country, consumers lean towards goods which are genuine and real...
Do you trust someone you look up to, marvel and respect? The most common answer is “yes,” that's why brands regularly turn to so-called celebrity marketing.
Retro style and antique items will never be out of date, because people tend to romanticize the past and forget the bad things, which happened to them once. Are elderly people as in trend as old things?
The number of alcohol brands seems to be equal or even larger than the amount of juice or dairy labels, and while they don’t have the major virtue—alcohol doesn’t make people healthier in the traditional way—these labels try their best to offer something in return.
In the end of the first half of the year, arguably the most frequently mentioned words in the media were IPO and Facebook, which can be explained by the fact that the biggest social network finally went public on May 18.
The technology is now getting integrated into our lives at a tremendous speed, so to be fully ready to what this can bring to us and not get lost among all these new services and gadgets, we should closely monitor new developments and be ready for upcoming innovations.