Post-Demographic Consumerism is a new term by trendwatching.com explained as a new approach to target consumers of all ages in all markets by addressing their very specific needs rather than segmenting them by conventional demographic groups.
No doubt, businesses use this movement as an opportunity to create a "do-good" image, promote their philanthropic "storytelling" content, attract new customers and boost sales, donating some proceeds to the themed research funds and charities.
Why do brands need to sacrifice? Because their "do-good" gimmicks fail—thus, consumers want some real actions.
Now, when technologies are constantly reformulating our everyday lives, are they also reaching out into the basics of our existence, the way we develop from the very first day after the fusion of gametes?
The article outlines latest every-day products that help users improve their well-being indirectly through smart design.
Just 47% of the respondents in 2013 against 66% in 2012 were interested in any kind of news about brands or in the engagement with a brand.
In 2014, we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging, JWT Intelligence predicts.
Consumers are switching to “slow” food, “slow” fashion, “slow” living, focusing on quality and durability rather than quantity and growth.