If 30 years ago brand shouted their coolness and sexuality, today’s status symbol is to be guilt-free, which means being avidly sustainable, visibly ethical and utterly honest.
As the 2013 CSR RepTrak® 100 study shows, for every 5 points a company improves its CSR perception, recommendations from consumers increase by 9%.
The survey combines two methodologies: traditional survey research to reveal what people want others to think of them, as well as indirect questioning, a so-called Implicit Association that sheds light on consumers' unconscious, hidden motivations.
Does that mean that “green” has faded from public concern in the US to be replaced by more pressing issues?
The new model of consumer relationship emerges at the intersection of online social networking, mobile technology and the social movement that comes as a response to the reduction in purchasing power.
Of the 33 countries, only 14 are “above normal” in terms of their motivations to spend time online, leaving the U.K., U.S., Australia and Japan in the end of the list.
The article explores what social TV is, how video content providers drive more engagement using social networks, how the audience searches for additional info about TV shows, and more.