popular Consumer Insight
Talking about vogue and fashion shows, the image of fit young lady follows our minds. However, standards have been shifting and nowadays, in trend not long-legged blondes but sweet grannies. In today’s Popsop’s research we are going to inform about who sets such trends, and how it changes human's consciousness and affects on fashion development and marketing.
Millions people worldwide do yoga. Somebody considers yoga as a merely way to keep themselves fit, but for others it is a lifestyle with rules and philosophy. Due to latest, the new spiritual practice, accompanied by pets, has been established.
'In tune' is a new Popsop section about current trends in youth marketing. We open it with an article on trap, a relatively young music genre.
Among mass world trends sportaholism is at least one of the three most active. Main what we can say about it for marketing use is in today research.
Veganism, which can be called a religion rather than a trend, in strength and speed of its spread is comparable with a storm. Paradoxically, the country that has become an epicenter of wild global changes is a rational Germany.
Fresh look at one of the most actual and conflicting trends in Digital marketing.
French chic, Italian grace, Japanese modesty - it is almost senselessly to focus on these stereotypes in modern relations with consumers. Today Popsop Research is dedicated to global fashion preferences to the nearest minute.
The talk about absolutely special audience – travelers - on personal example of blogger Paul Passport-Diary from Berlin.