popular Consumer Insight
'In tune' is a new Popsop section about current trends in youth marketing. We open it with an article on trap, a relatively young music genre.
Among mass world trends sportaholism is at least one of the three most active. Main what we can say about it for marketing use is in today research.
Veganism, which can be called a religion rather than a trend, in strength and speed of its spread is comparable with a storm. Paradoxically, the country that has become an epicenter of wild global changes is a rational Germany.
Fresh look at one of the most actual and conflicting trends in Digital marketing.
French chic, Italian grace, Japanese modesty - it is almost senselessly to focus on these stereotypes in modern relations with consumers. Today Popsop Research is dedicated to global fashion preferences to the nearest minute.
The talk about absolutely special audience – travelers - on personal example of blogger Paul Passport-Diary from Berlin.
Western branding affected the whole world, but nowhere it received as bright expression as in Japan. Today talk is about subculture Gyaru.
As we are not tired to repeat, we don't support defining people by numbers, the usual thing in digital marketing.That's why we feel need to write about bright individualities which create or reflect actual for marketing trends. Today personal article is dedicated to model Essena O'Neill.