The brand consultancy FutureBrand has released its ranking of the world’s 100 most valuable companies from the PwC Global Top 100 Companies by Market Capitalisation report, as they are perceived by the global ‘informed public’.
Category Archive: Consumer Insight
Acquity Group, a brand e-commerce and digital marketing company, part of Accenture Interactive, has surveyed 2,035 Americans of 18 y.o.+ to research their shopping decisions made as a result of digital engagement with the brand. Particularly, the study answers the question whether branded content «sells», and if so—which channels are the most trustworthy.
The latest research by the loyalty management firm Aimia Institute finds that Millenials are the most sensitive to digital overload. 44% of Millenials are likely to unfollow a brand on social media or unsubscribe from newsletters if they feel overwhelmed with digital communications. For comparison, just 13% of Gen X feel the same way.
Cone Communications, a U.S.-based PR and communications firm, together with Ebiquity, a global marketing analytics specialist, have recently conducted a survey among 9,709 consumers from nine biggest world’s countries by GDP on how they perceive sustainability, learn information about companies’ CSR activities, and make respective purchasing and other important decisions.