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M&C Saatchi Asks Public to ‘Get ahead of the Games’ with New Campaign

Popsop Team — Fri, 10 Feb 2012 04:55:06 +0000

M&C Saatchi has created an integrated campaign to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games. Developed for Transport for London (TfL), the Olympic Delivery Authority (ODA), and other transport operators, this is set to be one of the biggest communications campaign associated with the London 2012 Games, and launches on [...]

Have the Moon on a Stick This Valentine’s Day with Women’s Aid’s Cabinet of Dreams

Popsop Team — Thu, 09 Feb 2012 05:00:57 +0000

This Valentine’s Day, advertising agency Grey London has teamed up with national charity Women’s Aid to offer shoppers something a little more interesting than the usual chocolates or flowers with some truly magical, once-in-a-lifetime gifts. For over half a million women, Valentine’s Day is a day like any other—a day living in fear of their [...]

ButterflyCannon Leave no Stone Unturned for Glenmorangie

Popsop Team — Tue, 07 Feb 2012 05:00:59 +0000

ButterflyCannon have designed the packaging for the latest release in Glenmorangie’s award winning Private Edition range, Glenmorangie Artein. Artein is the Scots Gaelic for stone and stone is at the heart of this intriguing whisky’s story, fragrant taste and the elegant design. There is a strong relationship between Glenmorangie the brand and stone; Glenmorangie’s exquisite [...]

We Are Pure Has Developed a New Visual Concept for Loddon

Popsop Team — Tue, 07 Feb 2012 04:50:47 +0000

Oxfordshire-based brewery Loddon has been completely rebranded by brand and packaging design consultancy We Are Pure. We Are Pure has created fresh new concepts for Loddon’s range of five core beers, as well a monthly special beer. The consultancy, which has been working on the project for three months, has also created new marketing material, [...]

Casa Rex Combines Vodka with Music Introducing a Special Edition SKYY Vodka Pack with the Headphones in Brazil

Popsop Team — Thu, 02 Feb 2012 05:00:02 +0000

Casa Rex, a multi-awarded international design consultancy with offices in São Paulo and London, has created a special limited edition packaging design for SKYY Vodka, which is produced locally by Gruppo Campari in Brazil. With the primary objective of developing a promotional pack to highlight the addition of an exclusive SKYY Vodka headphone included in [...]

Pearlfisher Designs Brand Identity and Packaging for Waitrose LOVE life ‘you count…’

Popsop Team — Wed, 01 Feb 2012 05:00:26 +0000

Pearlfisher has created the new packaging design and brand identity for Waitrose LOVE life ‘you count…’ a range of great tasting meals and snacks designed to support a calorie controlled diet of 1500 calories a day. The new design uses vibrant colour navigation and food photography that depicts the great tasting food and highlights the [...]

Landor Designed Bottle and Label for Adelholzener Mineral Water

Popsop Team — Tue, 31 Jan 2012 05:00:48 +0000

Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the impression that they are instantly entering the pure and untouched mountains of the Bavarian Alps. With the new disposable PET bottle designed by [...]

CARTILS Creates Packaging Design for SuperTrash’s Phenomenal Perfume

Popsop Team — Fri, 27 Jan 2012 06:01:29 +0000

International fashion label SuperTrash, owned by a Dutch designer and entrepreneur Olcay Gulsen, is extending its range of stylish apparel, shoes and accessories with a perfume called Phenomenal, which is to be unveiled at the Amsterdam Fashion Week 2012. To create an eye-catching package design with a Supertrash spirit, the brand teamed up with a [...]

Pipers Crisp Co. Gets a New Brand and Pack Design from BrandOpus

Popsop Team — Fri, 27 Jan 2012 05:00:13 +0000

BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market. Pipers pride themselves on [...]

Blue Marlin redesigns Brains ales range

Popsop Team — Wed, 25 Jan 2012 06:00:17 +0000

This month Welsh brewer Brains is unveiling updated bottles for its off-trade ales range, created by integrated brand design agency Blue Marlin. The new labels feature the symbolic Welsh dragon’s tail well-known by loyal customers. The agency also redesigned the brewer’s on-trade presence for its cask ales, which launched in July 2011. Photo: updated Brains’ [...]

Pierini Partners Continues Collaboration with Unilever Asia on Rexona Women’s Range

Popsop Team — Mon, 23 Jan 2012 06:00:44 +0000

Following a success of the Rexona Women Shower Clean range in Asia, launched with a package design by Pierini Partners, Unilever Thailand continues its fruitful collaboration with the Argentinean agency on another women’s range — Rexone Powder Dry. The packaging graphics in a nude-orange palette delivers the message of pure, soft, delicate yet effective protection. [...]

jkr Creates Erno Laszlo’s Hollywood Collection Packaging

Popsop Team — Fri, 20 Jan 2012 06:00:33 +0000

To commemorate the brand’s 85th anniversary, Erno Laszlo is launching the Hollywood Collection with the packaging designed by London-based packaging consultants jkr. The packaging contains 5 custom formulated skincare blends inspired by Erno Laszlo’s most famous and iconic Hollywood muses — Marilyn Monroe, Grace Kelly, Katharine Hepburn, Greta Garbo and Ava Gardner. “In terms of [...]

Dragon Rouge Appoints Two Industry Veterans in New York

Popsop Team — Wed, 18 Jan 2012 06:00:03 +0000

Dragon Rouge, the international brand consultancy, has added two high-level executives in its New York office. Karen Smith has joined the Dragon Rouge team as Executive Vice President, Strategy and Innovation. In this new position, Karen will be supervising and building the consumer branding practice across brand strategy, innovation and client development. Photo: Karen Smith [...]

4sight and Church & Dwight Team Up to Launch First Rechargeable Sonic SpinBrush under $30

Popsop Team — Wed, 18 Jan 2012 05:00:06 +0000

With consumer usage of electric toothbrushes on the rise, 4sight inc., the New York-based design and innovation firm, partnered with Church & Dwight to launch the first rechargeable Sonic SpinBrushTM at an affordable price point—below $30—that is equally impressive on style, substance and ergonomics. Photo: First rechargeable Sonic SpinBrush under $30, designed by 4sight In [...]

Momenta Looks to Brandhouse for a New Image ahead of Launch

Popsop Team — Tue, 17 Jan 2012 05:00:49 +0000

Branding specialists Brandhouse have created the brand strategy and identity for Momenta, an innovative adult weight-loss management programme to operate within the health and fitness sector. Momenta has been developed in line with the strategic objectives and mission of MEND, (Mind, Exercise, Nutrition…Do it!), the social enterprise that launched over a decade ago, which empowers [...]

‘Get Back to You’ with BrandOpus Designed Twinings Green Teas

Popsop Team — Wed, 11 Jan 2012 05:00:18 +0000

BrandOpus have brought a dash of the Far East to the Twinings portfolio, delving into the Orient to create striking new designs for the iconic British tea manufacturer’s range of Green Teas. The agency were appointed by Twinings to enhance the brands leadership position in the Green Tea category through a range of more confident [...]

Springetts Developed the Posh Birds Brand for Noble Foods

Popsop Team — Wed, 11 Jan 2012 04:50:37 +0000

Posh Birds is a new premium egg brand created and developed by Springetts Brand Design Consultants and launched by Noble Foods. Springetts was approached by Noble Foods, who wanted to introduce a speciality and rare breed egg brand into the fixture. Springetts developed the Posh Birds brand with the aim of making this niche product [...]

Seymourpowell Hires Chris Sherwin as Head of Sustainability

Popsop Team — Tue, 10 Jan 2012 09:00:57 +0000

Leading global design and innovation company Seymourpowell announces the appointment of Chris Sherwin as Head of Sustainability. As a new member of the team at Seymourpowell, Sherwin will be responsible for developing and delivering specific sustainable innovation offers, to help clients explore the opportunities from sustainability. In addition, Sherwin will work to embed sustainability into [...]

Coley Porter Bell Adds Value and Personality to Morrisons’ Value Range

Popsop Team — Tue, 10 Jan 2012 05:00:43 +0000

Brand design agency Coley Porter Bell has rebranded Morrisons’ entry level ‘value’ range as part of the retailer’s strategic overhaul of its own-brand offering. The rebrand is part of the biggest design brief in the UK this year. The aim is to strengthen the Morrisons brand and increase the share of its own products bought [...]

Maxitone Gets a New Look

Popsop Team — Tue, 10 Jan 2012 04:53:52 +0000

Following its launch back in January 2010 Maxitone, the lifestyle protein brand for active women, is redesigning its packaging. Inspiration behind the new design comes from a brief to add energy and movement into the pack. Consumer research groups revealed a clear need for protein products to appeal to and inspire more women in an [...]