It's not surprising that social net became an ideal world where everyone is allowed to live in idealized forms. Cameron-James Wilson, the British photographer, has created world’s first digital supermodel Shudu Gram who adroitly blends into this perfectly beautiful social world.
The starting point and purpose of global movement Slow Fashion, the essence of which is attentive attitude to clothes and their real producers.
Occasionally even the most beautiful things are made of ordinary elements. Sometimes the nature itself presents us such elements. For instance, a withered fennish grass Capim Dourado serves as a basis for creating of ecological jewellery and accessories. And who could have thought that outwardly these works won’t differ from a wonderful noble gold?
Modern street fashionists invent a great number of oddities: robe into toons, wear striped clothes, and dress up in long dresses. And to be in trend there’s no need to have much money on a new Chanel outfit, sometimes it is enough to buy just a couple of tubes of hair-dye.
Young creative moms are ready to do anything in order to emphasize individuality of their kids among peers! For example, they can braid hair into plastic bottle. But sometimes such crazy things are taken up instantly and become real trends, which will be detailed in our Popsop’s study.
Pinterest – is a popular photo sharing service, which efficiency as instrument for public attraction has been realized by all leading brands. One by one they are getting virtual boards. Especially it’s actual for fashion industry, where visual part directly affects on sales. Popsop has studied 7 most interesting accounts of recognizing brands and brought out how Pinterest is applied in fashion industry.
Talking about vogue and fashion shows, the image of fit young lady follows our minds. However, standards have been shifting and nowadays, in trend not long-legged blondes but sweet grannies. In today’s Popsop’s research we are going to inform about who sets such trends, and how it changes human's consciousness and affects on fashion development and marketing.
French chic, Italian grace, Japanese modesty - it is almost senselessly to focus on these stereotypes in modern relations with consumers. Today Popsop Research is dedicated to global fashion preferences to the nearest minute.