Mazda is commencing a new ad campaign to promote the 2013 Mazda CX-5 crossover today, on March 28. The so called ‘inside-out’ campaign targets primarily at the brand influencers and bloggers and others media-buzz makers. Starting April 2, the initiative will encompass the whole USA.
Coca-Cola is continuing its collaboration with fashion designer stardom, but the new project is not limited to just another fashion bottle or packaging. Diet Coke teamed up with Jean Paul Gaultier, who has become the brand’s new creative director, to produce a series of products, which include online content, European advertising campaigns, retail concepts and yes, a collection of Diet Coke—all of them to be unveiled throughout the year of 2012.