popular Social Media
Have you ever really been thinking how much digital era has changed our perception of time, space, communication? A perfect chance to realize it gives us Alexey Kondakov, Kiev-based digital artist.
The power of the Internet, especially social networks, is unlimited in the modern world. And although the authorities of many countries try to take control of this irresistible flow of information, everyone can become a victim of trolling or any other negative impact. Zach Marks created a new social network where playing and socializing is safe even for children.
A fresh look at one of the most actual and conflicting trends in Digital marketing.
Most social networks help people to close themselves: typical photos, common trends, minimum words. The same happens in digital marketing: effective promotion, an endless number of likes and nobody can even recall what product it was for. But even digital part of Universe has an absolute harmony and the role of savior from this sand castle system plays YouTube.
If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian or Russian. But not Polish, teens from not so big country in Eastern Europe (#36 by population). Read details of social media phenomenon in the new Popsop Research.
We always wonder is there a smarter and more realistic way to communicate with mass audience (not intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?
Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. It was our hypothesis, and the goal of Popsop Research was to prove or refute it.
Deep look into social habits across demographics.