Most social networks help people to close themselves: typical photos, common trends, minimum words. The same happens in digital marketing: effective promotion, an endless number of likes and nobody can even recall what product it was for. But even digital part of Universe has an absolute harmony and the role of savior from this sand castle system plays YouTube.

Marketing on social platforms has one big disadvantage that we call ‘Like-pressure’: ‘likes’ are an unclear indicator: some users press it mechanically, many smart people don’t see the point to do it. People become numbers – this is the main digital marketing tragedy for both sides.

We always wonder is there a smarter and more realistic way to communicate with a mass audience (not an intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?

Today Popsop Research is about Tumblr in terms of global branding. Let’s see.

Acquity Group, a brand e-commerce and digital marketing company, part of Accenture Interactive, has surveyed 2,035 Americans of 18 y.o.+ to research their shopping decisions made as a result of digital engagement with the brand. Particularly, the study answers the question whether branded content “sells”, and if so—which channels are the most trustworthy.