Heat. Thirst. Beer. Anticipation. And despite the fact that the culprit of anticipation is inside, what kind of […]
Category Archive: Case Studies
In March 2013, Coca-Cola rolled out an integrated Twitter-driven campaign on Romanian TV channel ProTV that asked the viewers to tweet about their family meals, so that their messages appeared live as the commercial was airing. Developed by McCann/MRM Worldwide Romania, the campaign continued the brand’s movement centered around the Let’s Eat Together message that integrates into Coke’s general commitment to bring people together.