Coca-Cola Israel used the geo-fenced technology to celebrate consumers as they drove through with name-centric messages. As part of the “Share a Coke” global marketing initiative, the soda brand and Tel Aviv-based Gefen Team created a promotional effort called “Coca-Cola personal Road” that included personalized billboards set up along the route.
Letters cause pain, literally—that’s the message behind MINI’s latest activation aiming to raise awareness about the threats of texting while driving. The auto brand collaborated with Publicis México to launch the “Words Can Hurt” campaign that included “injured” letter sculptures installed around Mexico City, prints, as well as a special application “’The Word Blocker” that turns off sound alerts on the users’ phones when they are driving.
Siemens approached OgilvyAction with a task to create a stunning symbol of the brand’s achievements in the technology field. The icon was to be developed to represent Siemens at COP 17 (the United Nations Framework Convention on Climate Change (UNFCCC )) last year, and the agency’s creative team decided to develop an installation that would reflect both Siemens’ style and the cultural background of the location
Within the tightly formed battleground of the Portugese beer market, the Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild its emotional bond with consumers?
In 2007, the then newly launched Bounce Balls were criticized in The Grocer, with the Expert Verdict (Category Controller, Nisa-Today) concluding: “The packaging is nondescript and doesn’t shout out to the consumer… the products will only appeal to the health-conscious. They are also too expensive… this is a niche product… the company will find it difficult to market this outside of health stores.”
London-based agency Ziggurat Brands has created a refreshed identity for the UK’s best-selling fresh soup brand New Covent Garden. The agency was approached with a task to develop a contemporary and appealing look of the iconic cartons to highlight the taste credentials of the soup line. The new vivid and colorful design also provides the clearest range segmentation, making it easier for consumers to differentiate the products in five segments of the brand’s portfolio.