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'In tune' is a new Popsop section about current trends in youth marketing. We open it with an article on trap, a relatively young music genre.
Among mass world trends, sportaholism is at least one of the most obsessive. Main what we can say about it for marketing use is in today research.
Veganism, which can be called a religion rather than a trend, in strength and speed of its spread is comparable to a storm. Paradoxically, the country that has become an epicenter of wild global changes is rational Germany.
A fresh look at one of the most actual and conflicting trends in Digital marketing.
The talk about the absolutely special audience – travelers - on a personal example of the blogger Paul Passport-Diary from Berlin.
Most social networks help people to close themselves: typical photos, common trends, minimum words. The same happens in digital marketing: effective promotion, an endless number of likes and nobody can even recall what product it was for. But even digital part of Universe has an absolute harmony and the role of savior from this sand castle system plays YouTube.
The return of the most important 'profession' in the world in new Popsop Research.
If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian or Russian. But not Polish, teens from not so big country in Eastern Europe (#36 by population). Read details of social media phenomenon in the new Popsop Research.