Allied Bakeries’ brand Kingsmill is set to launch a new range of seeded loaves with designs created by 1HQ. Consumer analysis found that many mums want their family to eat seeded bread, but find it hard to choose a loaf with the texture they all like, especially as some kids don’t like bits. This has driven the creation of a new range of three loaves each with a different level of texture so they’re perfect for all the family.

London-based creative agency JKR, which for the second year round has been running the blog for branding & marketing industry people—Design Gazette—has recently published its second Anthology called “The Blue Lady’s New Look and Other Curiosities”. It rounds up all the core trends and observations previously appreared online on the blog and adds a lot more new thinking on top.

On December 1, Heineken announced the global roll-out of the new iconic Heineken bottle, completing the redesign of its global brand packaging range. The restyling aims to streamline the visual identity and make the brand even more consistent and recognizable in all 170 markets worldwide. The new bottle will come in five different volume sizes and will be available in Western Europe at the beginning of 2011 and across the rest of the world by 2012.

The Swiss design agency allink.creative has created new packaging for the local ice-cream brand Fun Cornets. The decision to refresh overall look and feel of the brand was in line with the introduction of a new product recipe.

The old design that featured a typical 90’s look was extensively overhauled to meet more sophisticated expectations of today’s consumers in Switzerland.