
Following a success of the Rexona Women Shower Clean range in Asia, launched with a package design by Pierini Partners, Unilever Thailand continues its fruitful collaboration with the Argentinean agency.
23 January 2012

To commemorate the brand’s 85th anniversary, Erno Laszlo is launching the Hollywood Collection with the packaging designed by London-based packaging consultants jkr.
20 January 2012

Dragon Rouge, the international brand consultancy, has added two high-level executives in its New York office.Karen Smith has joined the Dragon Rouge team as Executive Vice President, Strategy and...
18 January 2012

With consumer usage of electric toothbrushes on the rise, 4sight inc., the New York-based design and innovation firm, partnered with Church & Dwight to launch the first rechargeable Sonic SpinBrushTM at...
18 January 2012

Branding specialists Brandhouse have created the brand strategy and identity for Momenta, an innovative adult weight-loss management programme...
17 January 2012

BrandOpus have brought a dash of the Far East to the Twinings portfolio, delving into the Orient to create striking new designs for the iconic British tea manufacturer’s range of Green Teas. The agency...
11 January 2012

Posh Birds is a new premium egg brand created and developed by Springetts Brand Design Consultants and launched by Noble Foods.Springetts was approached by Noble Foods, who...
11 January 2012

Leading global design and innovation company Seymourpowell announces the appointment of Chris Sherwin as Head of Sustainability.As a new member of the team at Seymourpowell, Sherwin will be responsible for...
10 January 2012

Brand design agency Coley Porter Bell has rebranded Morrisons’ entry level ‘value’ range as part of the retailer’s strategic overhaul of its own-brand offering.The rebrand is part of the...
10 January 2012

Following its launch back in January 2010 Maxitone, the lifestyle protein brand for active women, is redesigning its packaging.Inspiration behind the new design comes from a brief to add energy and movement into the pack. Consumer research groups...
10 January 2012
This month Welsh brewer Brains is unveiling updated bottles for its off-trade ales...
25 January 2012
Celebrating further expansion into UK supermarkets, Northern Ireland’s favourite craft baker,...
23 August 2011
Established over 25 years ago with ‘Home Recipe Biscuits’ endorsed by the First Lady of Food...
5 October 2011
pi announces the...
31 August 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
