
Arla are well known globally for their extensive range of UHT (long life) milk and whipping cream products. With significant differences of visual look between regions, Arla were keen to create a cohesive family feel for the range.
10 January 2012

Visual brand strategy consultancy Reach has created a visual identity for The Royal Mint’s Diamond Jubilee range. Together with consumers Reach co-created the brief for the identity and packaging...
10 January 2012

Holmes & Marchant has announced five new appointments as the design agency starts its next phase of growth under the new management team of Simon Gore, managing director and Greg Vallance, managing...
8 January 2012

Argentinean design agency Pierini Partners, headed by renowned designer Adrian Pierini, has collaborated with Anheuser-Busch InBev to design packaging for a new non-alcoholic range of the famous Belgian beer brand Hoegaarden....
22 December 2011

Branding & packaging design consultancy CARTILS has redesigned packaging and set out a strategy to reinforce the super-premium positioning of one of the world's most premium vodkas — Snow Queen.
16 December 2011

Casa Rex, one of the most creative international design consultancies with offices in São Paulo and London, has redesigned the Unilever Chinese toothpaste brand—Zhong Hua.The branding was...
16 December 2011

Arla Cultura® is a leading Scandinavian brand offering a range of probiotic yoghurts, drinks and shots targeted at improving stomach health. Whilst the marketplace is very competitive, it was felt that Arla Cultura® had great potential for growth.Historically,...
16 December 2011

Ziggurat Brands, the same consultancy which initially designed the pack for the famous Bottlegreen range, now has redesigned the on-label graphics for the brand. The new refreshed package design was...
13 December 2011

BrandOpus has designed the packaging for the latest sweet offerings from Rowse. Offering perfect ideas for Christmas stocking fillers, Rowse Honey selection gift box and Cut Comb in Acacia Honey....
12 December 2011

This Christmas Saatchi & Saatchi is giving an alternative kind of gift, which harnesses the creativity within the Network. We have invited musicians and bands working at Saatchi & Saatchi offices around the world, to...
9 December 2011
With Castle Milk Stout repositioning the sociability of the brand and journeying...
11 July 2011
Following a visual audit, BDI member
18 July 2011
Casa Rex, Brazil’s most...
13 September 2011
This week sees the launch of the 2011 Penhaligon’s Christmas Gift Collection,...
28 October 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

