Facebook IPO: the Latest News
Top marketers brought in an action against Facebook and Nasdaq blaiming the social media and IPO organizers in financial problems they have now.
25 May 2012
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PG Tips Rolls out a Campaign Promoting Tea Bags Recycling
Unilever’s PG Tips has launched a new marketing campaign offering Britons to recycle tea bags. PG Tips products are mostly sold in the UK, while the company with 12% of the world’s black tea supply is the largest tea buyer in the world.
25 May 2012
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Nokia Sensing X CHALLENGE Seeking for Health Sensor Technologies Ideas
Nokia has partnered with the X PRIZE Foundation to launch the Nokia Sensing X CHALLENGE, a $2.25 million global competition to stimulate the development of a new generation of health sensors and sensing technologies. The final goal of the competition is to improve the quality...
25 May 2012
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Coca-Cola Provides Teens with Tumblr Themes by Celebs and More Music
After introducing its Olympics anthem, Coca-Cola continues to reach young audience with music-related campaigns. Now, the beverage titan is partnering with five stars to launch celebrity-designed themes for Tumblr which teens...
25 May 2012
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Malibu VIP Application Offers Fans to Get Status
Pernod Ricard UK and digital agency Zone have rolled out a new Facebook app called Malibu VIP.
24 May 2012
Industry News
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CARTILS Refreshes Baltika’s Xirdalan Branding for the Eurovision
Being appointed a new sponsor for the Eurovision Song Contest 2012 in Azerbaijan, Baltika Baku Brewery has introduced a completely new design for its popular local brand Xirdalan, created by CARTILS. 'We feel very proud for...
24 May 2012
Opinion
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Interview with Nick Dormon, Managing Director and a Founder of Echo Brand Design
Nick shares his insight on the importance of graphics and structural design as one entity, explains why 'madness, magic and meaning' are the core Echo's values, and argues on the shift from designing for stand-out to meaningful branding.
25 May 2012
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Evian Wants Britain to Awaken the Sense of Wonder
To increase its online presence, Evian has launched a new global digital platform, www.evian-thesource.com that offers visitors exclusive content that is aimed to “awaken their sense of wonder.”
24 May 2012
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Red Bull UK Is to Release a Limited Edition Can with a QR code
Red Bull UK launches a new limited edition can featuring the world-renowned stunt rider Travis Pastrana who earlier participated in the brand initiatives.
24 May 2012
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MINI Gives Its UK Fans a Chance to Make a "Royal Wave"
To celebrate Queen’s Diamond Jubilee, MINI has launches an interactive Facebook app, called ‘MINI Royalty’, developed by LIDA, as part of the MINI CRM...
24 May 2012
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Coca-Cola Encouraging Americans to Vote for Their Favorite Park
Coca-Cola is rolling out its third annual 'America Is Your Park' campaign and inviting Americans to cast a ‘swing vote’ for their favorite park candidate online.
24 May 2012
Events
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Museum of Brands Opens a New 'Jubilee, Jubilee' Exhibition
To celebrate The Queen’s Diamond Jubilee in 2012, the Museum of Brands exhibition ‘Jubilee, Jubilee’ will showcase souvenirs and commemorative products made to mark the royal jubilees of the past. Mementoes of Queen Victoria’s Diamond Jubilee of 1897, George V’s...
16 May 2012
Trends Overview
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4 Major Ways Mobile Will Change Our Lives
The technology is now getting integrated into our lives at a tremendous speed, so to be fully ready to what this can bring to us and not get lost among all these new services and gadgets, we should closely monitor new developments and be ready for upcoming innovations. The best place to learn...
3 April 2012
Most Viewed
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The Coca-Cola Company Announces Partnerships to Develop Commercial Solutions for Plastic Bottles Made Entirely From Plants
The Coca-Cola Company announced multi-million dollar partnership agreements with three leading biotechnology companies to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based materials. This...
19 December 2011
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Velveeta Cheesy Skillets Invited a Blacksmith to ‘Forge a Family Dinner’
New Velveeta Cheesy Skillets’ campaign makes viewers smile, while thinking on a tasty pasta dinner in a cozy home atmosphere.
12 August 2011
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MARTINI Is Looking for the Best Kisser
Creative Italian brand MARTINI launched an innovative and creative global Facebook competition MARTINI KISSER CASTING to find the most stylish misbehavior and the best kissing specialist, a hero impersonating the drink’s motto MARTINI — LUCK IS AN ATTITUDE....
19 September 2011
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‘Jack Daniel's Drinking School’ and Zac Brown Band Promoting Responsible Drinking
Jack Daniel's has launched a ‘drinking school’ but not to teach people how to quaff. The ‘Jack Daniel's Drinking School’ was created to educate consumers about responsible consumption via an on-line based program launched together with
7 March 2012
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