Generation X, Y, and now Z? Why Z, because it’s the next logical letter in the alphabet? It’s about time this generation gets properly “named”.
Many things can contribute to the agency’s success, but the ability to listen is one of the most important. Here John Scarrott, Membership Director at the DBA, argues on why listening matters and how to do it better.
The current economic climate could breathe a second life into packaging. It’s a win-win. The consumer gets their product in beautiful packaging at little or no extra cost that then goes on to fulfill a second life with its own intrinsic value.
Family (and friends) has rebranded Warburton’s snack range with an aim to shake up the category with both healthy and fun credentials combined. The key challenge was to take Warburton’s, essentially an everyday bread and morning goods brand, and extend into a credible evening snacking
David Rogers, founder and creative partner at packaging and brand design consultancy Pure, explains what butchers should be doing to capitalise on this upturn and prolong the benefits.
We've all kept pace with the digital world in terms of what we do—and how we use it. Designers need to create brands that work online and have engaging online brand experiences rather than physical equities that just result in static, online stamps.
Greg Taylor of Elmwood argues on the rise of the new niche in so-called physical retail: the chains of one store that break the molds of sameness, that are focused, passionate and not afraid to have an opinion.
Offering a product or service that meets consumers’ needs is the price of entry for any brand; however, to generate enthusiasm and motivate consumers to purchase brand marketers need to recognize and tap into the power of desire.
