It is going to get a bit quieter in America real soon. As soon as the last biodegradable SunChips bag from Frito Lay leaves the shelf.
Jonathan Ford argues for a change and exchange: “I think we are all aware that we need to recognise and learn from the new brand innovations and different brand aesthetic from these (BRIC's) emerging markets”.
John Nunziato discusses what is contemporary design with a touch of politics and questions “modern simplicity” of the democratic national committee's new logo.
Kyp Head of Design Alex Sanders discusses how digital activities and traditional direct mail relate to each other in the real world.
It is generally accepted in design circles that the smaller the brand, the easier it is to push through ground-breaking (hence award-winning) design solutions.
By building intimacy, relevancy and interactivity at the start, brands can create not only desirable and successful Point Of Purchase but, indeed, successful and desirable ‘Pleasure Of Purchase’ for the future.
How will the online world continue affecting package design in the near future? From a practical standpoint, it certainly seems that many brands would look to offer design specifically for online sales
Packaging is a canvas for brand identity storytelling. It plays a critical role in helping people make informed choices that satisfy their rational and emotional needs.