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Simon Bolton, Worldwide CEO of The Brand Union: “Storytelling is the most critical part of our business now”**
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most
popular Interview -
Emma Beckmann, Country Director of Landor Associates, Russia: “You can’t underestimate the level of bureaucracy in working processes with clients in Russia”
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Jonathan Ford, Chief Creative Officer and Founder, Pearlfisher: “Challengers and entrepreneurs are born and not made”
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Daniele Fiandaca and Mark Chalmers, founders of Creative Social: “It’s better to be wrong and interesting than right and boring”
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Matt Utber, the founder and creative director of The Plant: “Food and art are our biggest passions and core areas of expertise”
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Stuart Costley, Senior Vice President of The Big Picture, US: “Good research kills bad ideas, bad research kills good ones”
