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Emma Beckmann, Country Director of Landor Associates, Russia: “You can’t underestimate the level of bureaucracy in working processes with clients in Russia”
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most
popular Interview -
Adrian Goldthorpe, Lothar Böhm London: “I attack the mindless filling in of boxes to show that the brief has been ‘written’”
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Jonathan Ford, Pearlfisher: “Packaging design should be having the same influence on society as fashion design, architecture or product design”
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Faris Abouhamad and Michael Lee, IAA: “The advertising industry has become more of a knowledge driver, a driver of information and employment”
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Matt Utber, the founder and creative director of The Plant: “Food and art are our biggest passions and core areas of expertise”
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Stuart Chapman, The Big Picture: “The most common marketing blunder is to expect packaging to do too much”
