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Adrian Goldthorpe, Lothar Böhm London: “I attack the mindless filling in of boxes to show that the brief has been ‘written’”
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most
popular Interview -
Jonathan Ford, Pearlfisher: “Packaging design should be having the same influence on society as fashion design, architecture or product design”
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Thomas Kolster, the founder of WhereGoodGrows: “Brands should put value-driven principles at the core of their businesses”
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Sam Stone, Creative Director of Identica, London: “There’s too much of westernised imitation in the Russian FMCG”
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Emma Beckmann, Country Director of Landor Associates, Russia: “You can’t underestimate the level of bureaucracy in working processes with clients in Russia”
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Simon Bolton, Worldwide CEO of The Brand Union: “Storytelling is the most critical part of our business now”**
