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Thomas Kolster, the founder of WhereGoodGrows: “Brands should put value-driven principles at the core of their businesses”
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most
popular Interview -
Faris Abouhamad and Michael Lee, IAA: “The advertising industry has become more of a knowledge driver, a driver of information and employment”
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Jonathan Ford, Pearlfisher: “Packaging design should be having the same influence on society as fashion design, architecture or product design”
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Adrian Goldthorpe, Lothar Böhm London: “I attack the mindless filling in of boxes to show that the brief has been ‘written’”
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Sam Stone, Creative Director of Identica, London: “There’s too much of westernised imitation in the Russian FMCG”
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Stuart Chapman, The Big Picture: “The most common marketing blunder is to expect packaging to do too much”
