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Emma Beckmann, Country Director of Landor Associates, Russia: “You can’t underestimate the level of bureaucracy in working processes with clients in Russia”
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most
popular Interview -
Thomas Kolster, the founder of WhereGoodGrows: “Brands should put value-driven principles at the core of their businesses”
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Jonathan Ford, Pearlfisher: “Packaging design should be having the same influence on society as fashion design, architecture or product design”
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Stuart Chapman, The Big Picture: “The most common marketing blunder is to expect packaging to do too much”
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Daniele Fiandaca and Mark Chalmers, founders of Creative Social: “It’s better to be wrong and interesting than right and boring”
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Stuart Costley, Senior Vice President of The Big Picture, US: “Good research kills bad ideas, bad research kills good ones”
