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Faris Abouhamad and Michael Lee, IAA: “The advertising industry has become more of a knowledge driver, a driver of information and employment”
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Sam Stone, Creative Director of Identica, London: “There’s too much of westernised imitation in the Russian FMCG”
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Daniele Fiandaca and Mark Chalmers, founders of Creative Social: “It’s better to be wrong and interesting than right and boring”
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Stuart Chapman, The Big Picture: “The most common marketing blunder is to expect packaging to do too much”
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Thomas Kolster, the founder of WhereGoodGrows: “Brands should put value-driven principles at the core of their businesses”
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Emma Beckmann, Country Director of Landor Associates, Russia: “You can’t underestimate the level of bureaucracy in working processes with clients in Russia”
