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‘The Brand Value Growth Matrix’ by The Partners, Lambie-Nairn, and Millward Brown shows that branding is a better investment for businesses than advertising in the long term, if marketing budget is limited.
From Nestlé's fat-burning drink to Magic Leap's 3-D optical sculptures blurring boundaries between real and virtual worlds: the future of today.
The circular economy, the alternative economic model that is pushing the tradition linear consumption schemes out of the picture now, is all about consuming wisely, giving back and saving more.
The themes of the contenders' entries range from recycling and climate change to gender equality and amnesty.
The article offers a brief recap of some game-changing examples of how to harness the power of traditional on-the-wall ads by giving them a little tech and/or designer tweak.
Tutorials, web lessons, guides and the like have become part of communication strategy of any brand that has a strong philosophy and a desire to make the world better.
How to make the most of sleeping hours with wearable tech and apps? Learn from this round-up.
Ahead of the 2014th anniversary of The International Women’s Day, we've compiled the recap of the brightest and most engaging feminism-themed initiatives that have emerged throughout the past months.