Top marketers brought in an action against Facebook and Nasdaq blaiming the social media and IPO organizers in financial problems they have now.
25 May 2012
Unilever’s PG Tips has launched a new marketing campaign offering Britons to recycle tea bags. PG Tips products are mostly sold in the UK, while the company with 12% of the world’s black tea supply is the largest tea buyer in the world.
25 May 2012
Nokia has partnered with the X PRIZE Foundation to launch the Nokia Sensing X CHALLENGE, a $2.25 million global competition to stimulate the development of a new generation of health sensors and sensing technologies. The final goal of the competition is to improve the quality...
25 May 2012
After introducing its Olympics anthem, Coca-Cola continues to reach young audience with music-related campaigns. Now, the beverage titan is partnering with five stars to launch celebrity-designed themes for Tumblr which teens...
25 May 2012
Pernod Ricard UK and digital agency Zone have rolled out a new Facebook app called Malibu VIP.
24 May 2012
Being appointed a new sponsor for the Eurovision Song Contest 2012 in Azerbaijan, Baltika Baku Brewery has introduced a completely new design for its popular local brand Xirdalan, created by CARTILS. 'We feel very proud for...
24 May 2012
Nick shares his insight on the importance of graphics and structural design as one entity, explains why 'madness, magic and meaning' are the core Echo's values, and argues on the shift from designing for stand-out to meaningful branding.
25 May 2012
To increase its online presence, Evian has launched a new global digital platform, www.evian-thesource.com that offers visitors exclusive content that is aimed to “awaken their sense of wonder.”
24 May 2012
Red Bull UK launches a new limited edition can featuring the world-renowned stunt rider Travis Pastrana who earlier participated in the brand initiatives.
24 May 2012
To celebrate Queen’s Diamond Jubilee, MINI has launches an interactive Facebook app, called ‘MINI Royalty’, developed by LIDA, as part of the MINI CRM...
24 May 2012
Coca-Cola is rolling out its third annual 'America Is Your Park' campaign and inviting Americans to cast a ‘swing vote’ for their favorite park candidate online.
24 May 2012
To celebrate The Queen’s Diamond Jubilee in 2012, the Museum of Brands exhibition ‘Jubilee, Jubilee’ will showcase souvenirs and commemorative products made to mark the royal jubilees of the past. Mementoes of Queen Victoria’s Diamond Jubilee of 1897, George V’s...
16 May 2012
The technology is now getting integrated into our lives at a tremendous speed, so to be fully ready to what this can bring to us and not get lost among all these new services and gadgets, we should closely monitor new developments and be ready for upcoming innovations. The best place to learn...
3 April 2012
Google Takeout is a newly launched Google program that helps to rip various types of data from Buzz, Circles, Picasa, Contacts, and your Google Profile, and quickly bundles them in a zip file for download. By clicking 'Data...
4 July 2011
Heineken revealed plans for a new design program, termed the ‘open design explorations,’ that will create vibrant new concepts for bars, clubs and social spaces. The first project in the program will launch in June 2011 and will invite emerging design talent from around the...
18 April 2011
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by
1 December 2011
Converse, which seems to be the biggest music fan in the footwear world, has teamed up with Eminem and Royce da 5'9" to produce a new limited edition design for the brand's classic All-Star model. The new design is supporting the ‘Bad Meets Evil, 'Hell: The...
20 June 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

