
The biggest digital players such as Facebook, Nike, Google, O2, Kraft, Yahoo!, Disney and many more are gathering in London 21-22 September to discuss, debate, share strategy, unveil their innovations, share their visions and experiences on consumer behaviour and answer your...
6 September 2011

This year a famous The Shopper Insights in Action Conference has expanded into Europe. It will be the event that unites the world's most influential...
1 September 2011

Packaging that Sells bridges package design with brand strategy and real-world examples of the powerful influences packaging has on consumer buying decisions.
14 August 2011

Zooppa, the world's leading Seattle-based company providing the best user-generated advertising solutions, is helding a free webinar Creative...
14 August 2011

Higher Pitch is calling for submissions of work from the advertising community for its ART SELLS exhibition that will take place in London later this year.
12 August 2011

Core77 Design Awards announced winners of its 2011 competition. The international winners were chosen in 15 categories by a dedicated judge panel. The designers (both professional and students) were awarded 30 special trophies...
29 July 2011

The 2011 Dieline Awards ceremony took place in Chicago on June 24. The Dieline Awards got bigger and became a headline of the first annual The Dieline Package Design Conference, at HOW Design Live.
27 June 2011

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards,...
20 June 2011

For the fifth consecutive year Sustainable Life Media, the leading international producer of sustainable business conferences, gathered together leading professionals in the area of sustainability at Sustainable Brands ‘11 Conference (SB’11) in Monterey, CA.
16 June 2011

This month, the CLIO Awards will celebrate its 52nd year with an exciting announcement unifying the normally übercompetitive ad industry.
12 May 2011
For the fifth consecutive year Sustainable Life Media, the leading international producer of sustainable business conferences, gathered together leading professionals in the area of sustainability at Sustainable Brands ‘11 Conference (SB’11) in Monterey, CA.
16 June 2011
Sustainable Brands 2011 — Play On! As the sustainability, brand & design communities come together for the 5th year to discuss how better brands will shape the future.
12 April 2011
The 5th edition of the annual major world competition exclusively devoted to packaging...
4 March 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

