Coca-Cola unveils latest limited-edition glass
7 August 2008
Coca-Cola will launch its latest limited-edition drinking glass, designed by Vibrandt Form, in France.
The glass will be a promotional item for McDonalds restaurants across Europe from next year.
It is the first time that the soft drinks giant has worked with an external design consultancy for such a project, having engaged French glass manufacturer Arc for its three previous designs, according to Vibrandt Form designer Tom Gilbert.
‘Coca-Cola has been running this programme in the French market for the past four years, and it’s been such a success that they’re looking to build on it. It has been working with Arc but felt that it had exhausted all design possibilities there, so I guess that’s why it looked for a design consultancy,’ says Gilbert.
According to Gilbert, the glass has been ten months in development and translates Coca-Cola’s 2D branding into a 3D form.
‘Coca-Cola has such strong, versatile 2D brand campaigns running at the moment that we felt it was important to translate the graphic idea and create an equally strong, versatile 3D brand representation in the form of its new glass,’ he says.
The base of the glass mirrors the base of Coca-Cola’s iconic bottle shape, with the contours opening out to create movement, reflecting the butterfly and balloon icons, and visual cues used across its current campaign.
The first year Coca-Cola launched a limited-edition design, it used a design called Contour, followed by its Legends glass (also a Coca-Cola ‘archive’ glass), with its most recent incarnation in the form of a Coke can.
