POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Date Swedish deodorant

2 December 2008

Known in Sweden since 1989 the Date deodarant brand is a contemporary of disco music and lambada dances.

20 years past it has been released in a nice packaging designed by Stockholm-based No Picnic design agency. The updated and renamed brand features cute girls photos and nice colors.

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parfymen_02

via Below The Clouds

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