29 May 2009 | By Popsop Team
Beam Global Spirits and Wine is to launch an initiative around its Courvoisier Cognac brand in the UK designed to help consumers better understand the category.
Le Nez de Courvoisier will “help the trade and consumers understand the complexity of cognac”, the company said today (28 May), while promoting “a greater appreciation” of Courvoisier. (more…)
Popsop.com
Tags: alcohol drinks, Beam Global, cognac
| By Popsop Team
Nestle will not have to change the packaging for KitKat Pop Choc after Switzerland’s federal court ruled it was unlikely to be confused with Maltesers. (more…)
Popsop.com
Tags: bakery & confectionery, food, Kit Kat, Mars, Nestle
| By Popsop Team
The Japanese continue shocking the rest of the world by inventing innovative, sometimes very strange products. (more…)
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Tags: Japan, personal care
| By Popsop Team
London-based design agency BrandMe have been creating and evolving FMCG brands for over 20 years now, working with both UK and international companies, helping them to define their presence in the retail space. (more…)
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Tags: studio spotlight
| By Popsop Team
Amcor Flexibles is proud to announce that we have recently received two quality awards granted by Mars Chocolate, one of the world’s largest food manufacturers. (more…)
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Tags: Amcor, bakery & confectionery, Mars
| By Popsop Team
Bourbon drinkers have been mixing Jim Beam for years. Now, the maker of the world’s top-selling bourbon is too. Part of Illinois-based Fortune Brands Inc., Beam is preparing a national rollout of Red Stag, a specialty whiskey that infuses natural black cherry flavors into 4-year-old bourbon. (more…)
Popsop.com
Tags: alcohol drinks, Beam Global, Jim Beam
| By Popsop Team
The British Cheese Board commissioned the ‘Cheese Futures’ competition to challenge and explore the current boundaries of cheese packaging, and identify what consumers might expect to see on supermarket shelves in the future. (more…)
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Tags: cheese, design concept
| By Popsop Team
Summit Publishing Company’s Greener Package will recognize outstanding achievement in the area of sustainable packaging with the 2009 Greener Package Awards. (more…)
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Tags: sustainability
| By Popsop Team
Art. Lebedev Studio designed the packaging for marmalade “Lemon pieces”. Available in Russian branded stores at $ 5.77. (more…)
| By Popsop Team
Current TV is calling on its viewers to create ads for Unilever’s Axe Hair Crisis products and is dangling up to $60,000 for the winning spot. (more…)
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Tags: Axe (Lynx), food, household detergents, personal care, Unilever
