Courvoisier ‘appreciation’ initiative
Beam Global Spirits and Wine is to launch an initiative around its Courvoisier Cognac brand in the UK designed to help consumers better understand the category.
Le Nez de Courvoisier will “help the trade and consumers understand the complexity of cognac”, the company said today (28 May), while promoting “a greater appreciation” of Courvoisier. (more…)
Popsop.com
29 May 2009
Tags: Beam Global, cognac






